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Thursday, July 24, 2014 Vol. 78 No. 3


Also in this issue...

01 |Front Lines
02 |Product Profiles
03 |Product Profiles Submissions
04 |Classifieds


05 |Request Product Info
06 |Article Archive
07 |BuZZ!
08 |Facebook© - Buzz Cuts
09 |Wells on Twitter
10 |Store Layout
11 |Digital Edition
12 |Digital Catalogs
13 |Trade Show Calendar
14 |Hard Goods Distributors
15 |Media Kit 2014
16 |Subscriptions


Featured Companies

TECHNICAL ABSORBENTS LTD
DANZIGER DAN" FLOWER FARM"
MONROVIA NURSERY COMPANY
BALL HORTICULTURAL CO
ECOLOGEL SOLUTIONS LLC
GREENHEART FARMS INC.
VAUGHAN'S HORTICULTURE
TAP MY TREES LLC
ITSAUL PLANTS
SPRING MEADOW NURSERY INC.
>> See All

July 2014 Issue

Features
Color Supply | Story and photos by Chris Beytes, Ellen Wells and Jennifer Zurko
There were plenty of new plants worthy of a retailer’s attention at the 2014 California Spring Trials. Whether it’s new colors, new container applications or new ways to meet the consumer’s demand for edibles, this year’s event had lots of items that will appear on your benches next spring.

Theme/Gardens: DIY Brewing | Jennifer Polanz
These days, craft brews are all the rage. Homeowners are even getting into the fray by brewing their own beers. Here are some suggestions for tapping (get it, tapping?) into that market with a brewer’s garden.



Consumer Buzz
Twitter’s Influence on Consumers | Ann-Marie Vazzano
Brand mentions on Twitter influence consumers, at least according to a Twitter study in partnership with the Advertising Research Foundation, FOX and DB5.

What’s In a Name? | Ann-Marie Vazzano
Not much anymore, at least in the eyes of many U.S. shoppers.



Columns
It’s Summer Tour Time | Judy Sharpton
So, if you’re going to spend an entire day either on a bus or at a garden center, what should you accomplish with that valuable time?

Now What? | Katie Elzer-Peters
A post on Facebook will now get served to somewhere between 1% to 5% of your page fans without promotion.




Profit Planet

Mitchell’s Rule One: If it regards the IRS—and if it makes you smile—it must be illegal. —David J. Mitchell, Founding Associate, McCurry Associates
The Friel World

It’s amazing how quickly winter’s brutality fades from memory.
Kerry On

There are always choices to make and making them on the basis of careful financial analysis is much better than guessing or gut feeling.

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