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Wednesday, April 23, 2014 Vol. 77 No. 12


Also in this issue...

01 |Front Lines
02 |Product Profiles
03 |Product Profiles Submissions
04 |Classifieds


05 |Request Product Info
06 |Article Archive
07 |BuZZ!
08 |Facebook© - Buzz Cuts
09 |Wells on Twitter
10 |Store Layout
11 |Digital Edition
12 |Digital Catalogs
13 |Trade Show Calendar
14 |Hard Goods Distributors
15 |Media Kit 2014
16 |Subscriptions


Featured Companies

NATURE'S SOURCE
ANGEL TOOL COMPANY
FLORI-DESIGN INC.
SYNGENTA FLOWERS
BIOSTOK FOLIAGE
THE HIAWATHA CORPORATION
SUNTORY FLOWERS LTD
VITAMIN INSTITUTE
ACTION PACKAGING SYSTEMS
DUMMEN N.A., INC.
>> See All

April 2014 Issue

Features
Educating the Customer | Jennifer Polanz
A knowledgeable customer is a better customer and independent retailers have the ability to educate shoppers on the right controls for the right plant.

One Step Ahead | Anne-Marie Hardie
What’s the best way to offer optimal customer service? Anticipate your customers’ needs before they happen. Find out how in our bonus article on customer service to round out the series.



Consumer Buzz
The New Male Consumer | Ann-Marie Vazzano
“A new breed of male consumer is emerging.” That’s according to Defy Media’s second annual Acumen Report “Brand New Man.”

Mobile-Only Email | Ann-Marie Vazzano
Half of all consumers read emails only on their mobile devices, according to a recent study from Yesmail/Yes Lifecycle Marketing.



Columns
Don't Let Summer Stall Out | Judy Sharpton
… the time after spring is now an essential selling season if the store is to remain viable.

Trading Places | John Friel
As has become the norm, the MANTS mood was decidedly upbeat.








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