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Friday, February 27, 2015 Vol. 78 No. 10


Also in this issue...

01 |Digital Edition
02 |Front Lines
03 |The Goods
04 |The Goods Submissions


05 |Classifieds
06 |Request Product Info
07 |Young Retailer Award
08 |Article Archive
09 |BuZZ!
10 |Facebook© - Buzz Cuts
11 |Wells on Twitter
12 |Store Layout
13 |Digital Catalogs
14 |Trade Show Calendar
15 |Hard Goods Distributors
16 |Media Kit 2015
17 |Subscriptions


Featured Companies

SUN GRO
BALL PUBLISHING
SYNGENTA FLOWERS
EMERALD COAST GROWERS LLC
FROM THE EARTH LLC
DUMMEN N.A., INC.
BAILEY NURSERIES
OGLESBY PLANTS INTERNATIONAL INC.
NORTHSCAPING, INC.
BALL HORTICULTURAL COMPANY
>> See All

February 2015 Issue

Features
Hard Sell for an Easy Rose | Chris Beytes
Occasionally, Green Profit likes to reveal little-known details about the birth, growth or success of a well-known horticultural business. This month: Anthony Tesselaar, which 20 years ago introduced America to the first global plant brand, Flower Carpet Rose

Dark Knight: The Origin Story | Katie Elzer-Peters
Get acquainted with the newest addition to the lobularia series from Proven Winners.



Consumer Buzz
Phones > Salespeople | Ann-Marie Vazzano
While a knowledgeable sales staff is certainly important, 58% of mobile-toting customers who are shopping in-store would rather look for information on their devices than ask a salesperson for help.

Did You Read the Reviews? | Ann-Marie Vazzano
Nine out of 10 respondents to a recent Influence Central study said an online review is more important than input from a salesperson and 85% of women consider reviews extremely or very important when making purchases.



Columns
I Am ... | Jennifer Polanz
If you haven’t done this already, figure out who “you” are.

A Tale of Two Grocers | Ellen C. Wells
You’ve heard the phrase, “Retail as theatre.” Retail as spa is the next iteration.




WEB EXCLUSIVE

Combinations: 15 Hot Picks For Spring |Jennifer Polanz
In an issue full of containers, we had to give you something to put in all those pots. Here are some great choices for wowing customers this spring.





Nominations are open for the 2015 Red Fox/Young Retailer Award! |Ball Publishing Staff
Nominate your favorite up-and-coming retailer today!

Profit Planet

You’re telling customers, YOU feel their pain. you understand what they’re going through.
The Friel World

There are risks in trying something new and fresh; there are greater perils in letting your look get stale.


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