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Saturday, July 31, 2010 Vol. 74 No. 3


Also in this issue...

01 |Front Lines
02 |Product Profile
03 |Classifieds
04 |Request Product Info


05 |BuZZ!
06 |Facebook© - Buzz Cuts
07 |Wells on Twitter
08 |Digital Edition
09 |Intro To Mobile Tags
10 |Digital Catalogs
11 |Trade Show Calendar
12 |Article Archive
13 |Media Kit 2010
14 |Subscriptions


Featured Companies

EASY GREEN LAWN PAINT
RIVARD COMPANIES
EMERALD COAST GROWERS
SPRING MEADOW NURSERY INC.
JUST FOR PLANTS
INDEPENDENT GARDEN CENTER SHOW
MERIT COMPANY
HENRI STUDIOS
DANIELS PLANT FOOD
BALL PUBLISHING
>> See All

July 2010 Issue

Features
Online Tool Time | Lelah Cole
Six tools for a better website and web marketing strategy.

Money-Making Must-Haves | Ellen C. Wells
Try these popular hardgoods to reel in customers—and their wallets!



Consumer Buzz
Snack Time | Meghan Boyer
More restaurants are adding snack-size foods to their menus in response to consumer demand, according to recent research from Mintel International, a provider of media intelligence.

Don’t Worry, Be Happy | Meghan Boyer
Happiness largely is a spontaneous feeling that cannot be forced.



Columns
Customer Service: It’s Not About the Food (Nor the Plants) | Judy Sharpton
A look at what consumers perceive as customer service could focus our attention.

Cheap Tricks: Trialing Ideas | Ellen C. Wells
Spring Trials hosts not only had new intros, they also had some cool display ideas that could work in any retail environment.




Profit Planet

To protect ourselves and to keep our team focused on company-directed goals, we need a framework that educates those employees who don’t have the common sense we would expect.
The Friel World

Every time I fuel my car, or my chain saw … I put those pelicans at risk.
Kerry On

It is quite easy to say, “We have great customer service,” but quite difficult to execute on the statement.

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