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Friday, October 31, 2014 Vol. 78 No. 6


Also in this issue...

01 |Front Lines
02 |Product Profiles
03 |Product Profiles Submissions
04 |Classifieds


05 |Request Product Info
06 |Article Archive
07 |BuZZ!
08 |Facebook© - Buzz Cuts
09 |Wells on Twitter
10 |Store Layout
11 |Digital Edition
12 |Digital Catalogs
13 |Trade Show Calendar
14 |Hard Goods Distributors
15 |Media Kit 2014
16 |Subscriptions


Featured Companies

OVERDEVEST NURSERIES LP
ALLSOP INC
MOBILEGRO LLC
PARK SEED CO INC
AMERICA IN BLOOM
THE HIAWATHA CORPORATION
DUMMEN N.A., INC.
EMERALD COAST GROWERS LLC
WALTERS GARDENS INC.
FLOREXPO LLC
>> See All

October 2014 Issue

Features
Cheap Tricks: Making it Easy | Jennifer Polanz
It’s a garden center’s dream—60,000 residents within a 3-mile radius. But that doesn’t mean you can rest on your laurels and Greenstreet Gardens in Alexandria, Virginia, most certainly does not.

A Sensory Experience | Jennifer Polanz
Sensory gardens can be beneficial in a variety of ways.



Consumer Buzz
Socially Disengaged | Ann-Marie Vazzano
According to social media optimization platform SocialFlow, 99% of organic (unpaid) social media posts don’t result in consumer engagement (clicks, likes, etc).

Who’s Shopping Online? | Ann-Marie Vazzano
When it comes to online shopping, men spend almost as much as women do, according to a report from BI Intelligence.



Columns
It Was a Very Good Year (Unless You’re a Bowling Alley) | Judy Sharpton
The customers are out there. They just won’t buy the same old stuff the same old way.

The Garden Dispatch: Selling Dreams; Dealing with Reality | Katie Elzer-Peters
The gap between what the magazine promises and what reality presents can be heartbreaking …




Profit Planet

What does a coffee, hoagie and gas business have to do with garden centers? Plenty.
The Friel World

These states of joy are not built to last. That’s why they’re called moments.
Kerry On

Most of us are reluctant to cut deep enough fast enough.

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