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Sunday, May 28, 2017 Vol. 81 No. 1


Also in this issue...

01 |Digital Edition
02 |Front Lines
03 |The Goods
04 |The Goods Submissions


05 |Classifieds
06 |Request Product Info
07 |Article Archive
08 |BuZZ!
09 |Facebook© - Buzz Cuts
10 |Wells on Twitter
11 |Store Layout
12 |Digital Catalogs
13 |Trade Show Calendar
14 |Hard Goods Distributors
15 |Media Kit 2017
16 |Subscriptions


Featured Companies

EMERALD COAST GROWERS
GRAFA ARTISAN GARDEN TOOLS
BALL HORTICULTURAL CO.
SUN GRO
AMERICANHORT
HORT COUTURE PLANTS
VERADEK OUTDOOR
OREGON ASSOCIATION OF NURSERIES
COURONNE CO.
LAMBERT PEAT MOSS
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May 2017 Issue

Features
Bringing the Sexy Back to Gardening | Heidi Lindberg
Elements of the long-running Philadelphia Flower Show proved gardening isn’t stale. Here are five lessons to learn from the show.

Raise Your Rebate IQ | John Johnston
Working with suppliers who offer rebates is a great way to set yourself apart and offer customers savings.



Consumer Buzz
An Email Conundrum | Ann-Marie Vazzano
If you want customers to open your emails, think carefully about the subject line.

Evolving Retail | Ann-Marie Vazzano
Six in 10 retailers believe stores will shift their focus from traditional sales to theme-based approaches that work to attract specific customers.



Columns
Trials, Tribulations and Triumphs | Ellen C. Wells
For a new gardener, everything at your store is pretty much new.

Tiny Pieces of Stuff | Amanda Thomsen
You know what’s expected of you? To supply the unexpected. A least a little bit.




Profit Planet

Customers don’t want to be overwhelmed with information that doesn’t directly impact their current project.
The Friel World

… don’t look at the obstacles you might hit, look where you want to go.


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