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Tuesday, November 25, 2014 Vol. 78 No. 7


Also in this issue...

01 |Front Lines
02 |Product Profiles
03 |Product Profiles Submissions
04 |Classifieds


05 |Request Product Info
06 |Young Retailer Award
07 |Article Archive
08 |BuZZ!
09 |Facebook© - Buzz Cuts
10 |Wells on Twitter
11 |Store Layout
12 |Digital Edition
13 |Digital Catalogs
14 |Trade Show Calendar
15 |Hard Goods Distributors
16 |Media Kit 2015
17 |Subscriptions


Featured Companies

COLLIER METAL SPECIALTIES INC
WOODSTOCK CHIMES
URBANATURE
FLORIDA NURSERY GROWERS & LANDSCAPE ASSOC.
HUDSON VALLEY SEED LIBRARY
MANTS
DUMMEN N.A., INC.
CERTIFIED ROSES INC
WINGSCAPES
GEORGETOWN HOME AND GARDEN
>> See All

November 2014 Issue

Features
Going Beyond Once Upon A Time | Ellen C. Wells
Telling the story of your plant, product or store encourages customers to connect and consume.

Cheap Tricks: Potty Time | Jennifer Polanz
Technically, they don’t make you any money. However, one of the most important parts of your garden center has nothing to do with gardening: your bathroom.



Consumer Buzz
More Holiday Hires | Ann-Marie Vazzano
Thanks to growing employment across all industries and increased consumer spending, holiday hiring is expected to grow this year, according to data from global outplacement consultancy Challenger, Gray & Christmas.

Predicting Brand Loyalty | Ann-Marie Vazzano
Email marketing firm StrongView recently released the results of its 2014 Brand Loyalty Survey.



Columns
Success-Oriented Gardening | Judy Sharpton
I still have people ask me for bench layouts. What we should be designing are project departments.

Support Your Local Daisies | Jennifer Polanz
Garden centers can be a resource by which [Girl Scouts] can earn their badges …




WEB EXCLUSIVE

Combinations: 15 Hot Picks For Spring |Jennifer Polanz
In an issue full of containers, we had to give you something to put in all those pots. Here are some great choices for wowing customers this spring.





Nominations are open for the 2015 Red Fox/Young Retailer Award! |Ball Publishing Staff
Nominate your favorite up-and-coming retailer today!

Profit Planet

If the board suddenly ousted you, how would your employees react?
The Friel World

Moral: You can’t weigh confidence. If you could, it would trump gold.
Kerry On

The best we can do is to provide a great product on a beautiful stage and hope consumers agree and take something home.

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