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Wednesday, October 22, 2014 Vol. 78 No. 6


Also in this issue...

01 |Front Lines
02 |Product Profiles
03 |Product Profiles Submissions
04 |Classifieds


05 |Request Product Info
06 |Article Archive
07 |BuZZ!
08 |Facebook© - Buzz Cuts
09 |Wells on Twitter
10 |Store Layout
11 |Digital Edition
12 |Digital Catalogs
13 |Trade Show Calendar
14 |Hard Goods Distributors
15 |Media Kit 2014
16 |Subscriptions


Featured Companies

BASKET BUDDYS LLC
BALL PUBLISHING
SUNTORY FLOWERS LTD
AMERICANHORT
DRAMM CORPORATION
JONATHAN GREEN & SONS
THE HIAWATHA CORPORATION
DEWITT COMPANY
LIFECYCLE GARDENS LLC
FLOREXPO LLC
>> See All

October 2014 Issue

Features
Sound Over Silence | John Bray
In the fourth of our five-part series on the senses, we explore the importance of sound in the retail environment.

A Sensory Experience | Jennifer Polanz
Sensory gardens can be beneficial in a variety of ways.



Consumer Buzz
Who’s Shopping Online? | Ann-Marie Vazzano
When it comes to online shopping, men spend almost as much as women do, according to a report from BI Intelligence.

Retail Satisfaction | Ann-Marie Vazzano
Millennials are less satisfied with brick-and-mortar stores than older generations are, according to the CFI Group’s Retail Satisfaction Barometer 2014.



Columns
The Garden Dispatch: Selling Dreams; Dealing with Reality | Katie Elzer-Peters
The gap between what the magazine promises and what reality presents can be heartbreaking …

Selling Solutions | Ellen C. Wells
Ditch the “stuff” and concentrate on learning about your customers’ problems.




Profit Planet

What does a coffee, hoagie and gas business have to do with garden centers? Plenty.
The Friel World

These states of joy are not built to last. That’s why they’re called moments.
Kerry On

Most of us are reluctant to cut deep enough fast enough.

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