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Tuesday, March 09, 2010 Vol. 73 No. 11


Also in this issue...

01 |Front Lines
02 |Product Profile
03 |Classifieds
04 |Request Product Info


05 |BuZZ!
06 |Facebook© - Buzz Cuts
07 |Wells on Twitter
08 |Digital Edition
09 |Digital Catalogs
10 |Trade Show Calendar
11 |Article Archive
12 |Media Kit 2010
13 |Subscriptions
14 |Young Retailer Award


Featured Companies

OFA
NATIONAL LAWN & GARDEN TRADE S
INDEPENDENT GARDEN CENTER SHOW
THE HOSTA PATCH
PLANTS NOUVEAU
JRM CHEMICAL INC.
DANIELS PLANT FOOD
MERIT COMPANY
REED EXHIBITIONS
PROVEN WINNERS
>> See All

March 2010 Issue

Features
CHEAP TRICKS: What Will You Do With Turquoise This Spring? | Ellen C. Wells
The horticulture industry can handle pretty much any Color of the Year Pantone throws at us.

One-Stop Container Shop | Meghan Boyer
Some customers love planting mixed containers themselves, while others need more help choosing and potting their arrangements. Satisfy all types of garden center customers with a container department in your store.



Consumer Buzz
Social Networking, Blogging Trumps Other Online Media | Meghan Boyer
Social media continues to enjoy growth in the business world, as many professionals are familiar with it and use it in their marketing strategies, according to a survey by the University of Massachusetts Dartmouth.

Twitter Might Be a Missed Opportunity | Meghan Boyer
Twitter is one of the latest social media platforms to catch consumers’ interest.



Columns
Keep the Green Ball Rolling | Ellen C. Wells
Wouldn’t it be fitting as a part of the green industry to provide the knowledge, the choices and the solutions she needs to undertake that green endeavor—and before that blue or orange store across town steps in and fulfills her needs in your place?

Make the Store (Not the Staff) Work Harder | Judy Sharpton
At the same time, the recession that hit retail so hard has created a larger pool of job seekers with a retail background. These folks may not know a heuchera from a hoedown, but they know the term “clear inventory.”




Profit Planet

I’m not convinced Facebook (or Twitter) is a good use of resources for every garden center. There, I said it.
The Friel World

Trade shows, with or without seminars, are always educational. At the Garden Writers luncheon, I learned about an odd, encouraging new development begging for a subtitle from yesteryear: A chicken in every pot.
Kerry On

How much do we invest in new training and knowledge to become better at what we do?

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