As competition gets stiffer and retail garden centers of all shapes and sizes look to differentiate, it's more important than ever to stay on the cutting edge of trends both inside and outside of the industry. A combined comprehensive approach to retail with “editude” (our term for fun credibility—because nobody wants to read a boring trade magazine … nor do we want to write one.), Green Profit is the only magazine that focuses on the commonalities that bind all facets of retail.

In sharing the industry’s best ideas, we bring nearly 40 years of combined editorial experience to our readers, covering plants, flowers and the people who buy them. And because “live goods sell hard goods” our editorial will always take a look at the products and supplies available to retailers.

Editor-at-Large Ellen Wells brings a wealth of experience writing about garden centers and growing operations, as well as a passion for sharing ideas and inspiring retail creativity. Her enthusiasm is evident and you will certainly see her around—at trade shows, conferences, retail tours and maybe even in your garden center.