Online Shopping "A Necessity"

Jennifer Polanz & Allison Westbrook

More than 96% of Americans are shopping online, according to a survey of more than 1,000 U.S. consumers recently conducted by e-commerce provider Bigcommerce. Those online consumers are averaging five hours per week making online purchases.

The report also stated that 80% of consumers surveyed buy online at least once a month, while 30% made purchases at least once a week. The authors of the study said those polled “ranked online shopping ahead of smartphone GPS and streaming media as a basic essential they could not live without.” GP