Consumers Like Corporate Responsibility

Ann-Marie Vazzano

More than half (55%) of respondents in a Nielsen survey said they’d be willing to pay more for products and services from companies that have a commitment to positive social and environmental impact. The survey found that women tend to be more concerned than men about social causes, particularly human-oriented causes like disease and maternal health. Men, however, were more concerned about causes related to small business support, education, technology and construction. Of those surveyed, 53% of men and 52% of women said they had bought at least one product or service because they believed the company was committed to positive social change. GP