“MALLennials”

Ann-Marie Vazzano

Just when we thought online shopping was the wave of the future, retail real estate company Simon Property Group’s recent research found that even tech-savvy Millennials like mall shopping. According to the company’s 2014 Holiday Shopping Behavior Survey, 89% of Millennials planned to do their holiday shopping at malls. Here’s a look at some key reasons malls are still the place to be:

• Nearly 9 in 10 (87%) agree that “malls have the latest and hottest fashion and styles of the season.”

• Nearly 4 in 5 (78%) agree that “the wide variety of shopping options” is a major mall attraction.

• 85% agree that “malls provide the variety of retail options I need when shopping for several different people.” GP