11/26/2014
Fashion Forward
Ellen C. Wells
Style. I can’t say I know much about it, or that I have much of it, for that matter. What I do know about style is this: It’s 40% artistic sense and 90% confidence (math isn’t my strong suit, either). I’ve seen some random pattern combinations thrown together that couldn’t have been pulled off if not for the added element of swagger. Confidence, as they say, is attractive.
Gardening is an expression of style. To garden well and to help others enjoy their outdoor spaces, confidence is a must. If you have the garden aspect of gardening down pat but need a boost in the style department, this month’s
Green Profit is about giving you confidence in expressing it. We drew upon fashionistas and the latest trends from both within and outside the horticulture industry to pull this issue together. Here’s a peek at what awaits you inside:
Spring is not only gardening season, it’s also wedding season. What can we expect in the way of fashionable colors for these elegant celebrations? We match Pantone’s trendy spring colors with both plants and pottery in Wedding Day Color Palette.
Speaking of weddings, if Amanda Thomsen couldn’t have a backyard wedding for herself, darn it if she was going to let her sister miss the opportunity. Amanda’s backyard makeover turned an everyday garden-and-trees space into a Pinterest-worthy wedding celebration hall.
Hort Couture puts the “haute” into horticulture. Read about the IGC-only breeding company and their spin on fashionable flowers.
Our style guide is your go-to handbook for what consumers will be looking for in 2015. It also details why our industry should pay attention to the styles coming out of Milan and Paris.
Your logo is often your customer’s first introduction to your business. Is it strutting your stuff the way you intend? Learn more about the power and presence of branding with expert Dan Antonelli.
These pieces and our ever-stylistic Consumer Buzz will allow you to hit the spring season brimming with both garden and fashion know-how for your customers. We’re confident in that.
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