10/29/2014
The Social Side of Millennials
Ann-Marie Vazzano
Millennials are about 33% more likely than other generations to talk with friends and family about shopping and retail, and they’re responsible for 689 million word-of-mouth impressions about brands each day, according to data from Keller Fay Group. But the surprising majority (84%) of these word-of-mouth conversations happen face-to-face rather than online.
Media plays a big role in shaping these offline discussions, however. According to the study, nearly two-thirds of Millennials’ conversations about brands refer to things they’ve seen on the Internet, on TV or at the point of sale. The study also found that 25% of Millennials’ conversations overall include references to something they saw on digital media.
GP