|
Also in this issue...
01 |
02 |
03 |
04 |
05 |
06 |
07 |
08 |
09 |
10 |
11 |
12 |
13 |
14 |
15 |
Featured Companies
|
|
|
The Trust Test
| Meghan Boyer
|
 
|
|
|
>> Published Date: 4/25/2012
|
|
|
Who do women trust online? According to a study of women and social media by BlogHer Inc., it’s bloggers. As women are the primary garden center shoppers, it may be time for garden retailers to explore the blogosphere.
More women make purchases based on recommendations from blogs than those made on Facebook, Twitter or Pinterest, according to the study. In fact, 61% of active blog readers in the U.S. have made purchases based on a blog recommendation. This is nearly double the rate of Facebook (33%) and Twitter (31%) users. Blogs are the best use of marketing and advertising dollars by brands that want to affect purchases by women online, according to BlogHer. GP
|
|
© Copyright 2001 - 2013 Ball Publishing —
|
|
|
|
|