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Boomers on the Go
| Meghan Boyer
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>> Published Date: 4/25/2012
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 Forget the Kardashians, it is the Baby Boomers everyone should be keeping up with. Baby Boomers make up 35% of the U.S. adult population, and they are taking pleasure in life’s adventures with increased entertainment spending, according to a study from consumer research firm Scarborough.
In addition to spending more out on the town and on travel, Baby Boomers are spending on their homes as well. They take pride in the appearance of their homes, with 27% of Boomers having had landscaping done in the past year. Additionally, they are 21% more likely than all American adults to have spent $10,000 or more on home improvements in the past year.
“Baby Boomers remain an essential demographic since they reap the rewards of having had long careers and no longer have young children to care for,” says Brian Condon, executive vice president of commercial development. “Baby Boomers represent a segment of the American population that has a thirst for adventure and the financial freedom to explore that passion.” GP
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