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Featured Companies
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Snack Time
| Meghan Boyer
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>> Published Date: 6/15/2010
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More restaurants are adding snack-size foods to their menus in response to consumer demand, according to recent research from Mintel International, a provider of media intelligence. Menu items described as “snack,” “snackable” and “snacker” have increased by 170% since 2007.
“By innovating menus with various snacking options, restaurants can boost sales throughout the day and drive guest traffic during non-peak hours,” says Eric Giandelone, Mintel director of foodservice research.
Snack-sized items may appeal to consumers because they typically cost less than full-size meals, which means consumers still can treat themselves, but pay less for the indulgence. Between 6 p.m. and 8 p.m., consumers spent an average of $4.26 per person on snacks. They spent an average of $3.79 across all other time periods, according to Mintel.
Knowing many consumers are opting for just a taste of food over full meals at some restaurants, garden centers can incorporate new “snack” strategies into their own merchandising schemes. Displays of low-cost items may help consumers decide to treat themselves with an unexpected purchase, while higher price points may cause them to walk away empty handed. GP
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