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 Spring Trials 2013: New Varieties A-J
When: Tuesday, July 30, 2013
Time: 12:00 p.m. Central Time
The first of three Spring Trials webinars, this one covers the highlights from the front of the alphabet, A through J, including seed and vegetative varieties, annuals, perennials and woodies.
To register, CLICK HERE.
Spring Trials 2013: New Varieties K-Z
When: Tuesday, August 6, 2013
Time: 12:00 p.m. Central Time
The second of our three webinars covering the 2013 Spring Trials will highlight the interesting introductions from the second half of the alphabet—K through Z. We'll of course include all crops, whether seed, vegetative, TC or whatever!
To register, CLICK HERE.
Spring Trials 2013: Marketing and Cool Ideas
When: Tuesday, August 13, 2013
Time: 12:00 p.m. Central Time
The last of our three webinars covering the 2013 Spring Trials will highlight everything that's not a crop: marketing opportunities, cool displays, research, technology, hardgoods ... and maybe a few plants we forgot to put into parts 1 and 2!
To register, CLICK HERE.
All three webinars will be hosted by Ellen Wells, editor-at-large, Green Profit magazine, and Chris Beytes, editor, GrowerTalks magazine.
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Grafted Tomatoes: Stronger, Disease Resistant and Double the Harvest!
With over a billion tomato plants grafted every year worldwide, gardeners and produce growers in North America are catching on to this trend to increase their yields and disease resistance. In this webinar, Nicole Jackson and John Bagnasco will give insight into the latest research on grafted vegetables and help you design the perfect program for your unique climate, complete with retail support suggestions. Produce growers will also enjoy this session on how to decrease soil-borne pest and disease pressure on high-value heirloom varieties.
Topics covered include:
- Benefits of grafted tomatoes
- Planting tips and cultural requirements
- Variety profiles
- Programming for short seasons, hot climates and late blight-affected regions
- Marketing solutions for retailers
- Grower, retailer and gardener FAQs
This is a must-see webinar for all growers, retailers and produce growers!
TO VIEW THE ARCHIVED WEBINAR, CLICK HERE.
Mind the Gap: What Makes Today’s Generations Tick? (A free "Get Connected" webinar from Burpee Home Gardens)
It’s the question on your mind and everyone else’s: What are today’s consumers shopping for … and how can you get them into your store or get them to buy your products?
To find out, we’ve invited Gen-Xer Diane Hund and Gen-Yer Kelly Norris to share current market research, anecdotal stories and personal experiences about Baby Boomers, Gen-X and Gen-Y, both gardeners and non-gardeners alike.
Diane Hund is Director of Marketing for Ball Horticultural Company who loves crunching numbers and putting metrics to use. She’s a Gen-Xer with extensive consumer marketing experience in a wide range of fields.
Kelly D. Norris is manager of Rainbow Iris Farm, which he talked his family into buying when he was just 14 years old. He’s a Gen-Y with 11 years in the industry, including extensive speaking, blogging and interaction with his peer group.
They’ll combine to give you an expansive picture of what motivates—and turns off—today’s consumers.
BONUS! See how Ball has a head start in marketing to the younger generation! Get examples of winning digital and social media strategies that really work.
Moderated by Chris Beytes, editor of GrowerTalks magazine, this is a MUST-ATTEND webinar.
TO VIEW THE ARCHIVED WEBINAR, CLICK HERE.
Culture Clinic: Growing the Best Cool Wave Pansies for Spring Sales
Hosted by: Scott Rusch—Product Manager, PanAmerican Seed, and Jerry Gorchels—Product Representative, PanAmerican Seed
Join us as Scott Rusch and Jerry Gorchels review the challenges of growing this new type of spreading pansy. They'll share culture and protocols for spring from plug production to finish.
- Learn the difference between regular pansy and Cool Wave pansy production, and how a few small key changes can make a huge improvement to the quality of the product for retail.
- Pick up tips to manage Cool Wave pansies on the bench so they save you time and money, ship easily and still perform for the home gardener.
Moderated by Chris Beytes—Editor, GrowerTalks
TO VIEW THE ARCHIVED WEBINAR, CLICK HERE.
Perennial Inputs: Unrooted Cuttings, Tissue Culture and You
Hosted by: Barry Ballard, perennial grower, Emerald Coast Growers
Moderator: Chris Beytes, Editor—GrowerTalks Magazine
If you're a perennial grower, you face the decision of growing your own stock plants or buying in cuttings or tissue culture liners. Barry Ballard, perennial grower at Emerald Coast Growers, says there's a time and a place for both. In this webinar, Barry will explain the process Emerald Coast goes through when bringing in unrooted cuttings and tissue culture starter plants from outside sources.
He'll cover:
- Benefits and Challenges
- Scheduling
- Receiving
- Quality control
- Credits/claims
This is a must-attend webinar for all perennial growers!
TO VIEW THE ARCHIVED WEBINAR, CLICK HERE.
Retail Structures
Beautiful Designs >> Better Merchandising >> Great Displays
Join us for a free 45-minute educational webinar.
Topics that are covered include:
- Outside Aesthetics—From signage to curb appeal
- Structural Designs—Options and benefits
- Interior Design & Layout—Indoor space that works
- Merchandising Flow & Layout—Lead customers to the cash register
- Dollars & Sense of your project—What to expect
With Chuck Sierke, National Sales Manager—Deforche and John Johnston, Brand & Business Development Manager—Commerce Corporation
Moderator: Chris Beytes, Editor—Green Profit Magazine
TO VIEW THE ARCHIVED WEBINAR, CLICK HERE.
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What's New from Seed?
Trials started with seed and seed varieties are still an important component of every grower and retailer's variety offering. Part I of our three-part series will give you a general overview of the trials, and then cover the highlights in new seed introductions—entirely new series, as well as important stand-alone intros, from ageratum to zinnia.
LINKS TO THE ARCHIVED WEBINAR: Part 1A and Part 1B (Due to a recording snafu, Part 1A is the introduction and the beginning of our first stop [6 minutes] and Part 1B is the rest of the webinar.)
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The Vegetative Highlights
Part II of our Spring Trials Tour will highlight some of the important vegetative (from cuttings) introductions. We'll cover the big categories, like calibrachoa and verbena, component plants, and even perennials and woodies, where appropriate.
TO VIEW THE ARCHIVED WEBINAR, CLICK HERE.
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Cool Marketing Ideas
The final installment of our tour will focus on sales and marketing ideas. We'll cover brands, marketing programs, POP, containers, interesting ideas, compelling displays ... anything that will help you sell more stuff. And we'll cover anything else we couldn't squeeze into the first two presentations!
TO VIEW THE ARCHIVED WEBINAR, CLICK HERE.
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