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Wednesday, March 10, 2010
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The Ball RedBook

Ball Publishing got its start early in the history of Ball Horticultural Co. (which was founded in 1905). Ball’s founder, George. J. Ball, was a seedsman and flower grower of the highest order. But he was also a prolific writer, and a big proponent of the sharing of knowledge. Two of his company’s earliest book projects were “Seed Sowing” and “Gravel Culture.”

But his best-known work and legacy is the “Ball RedBook.” First published in 1932, the RedBook is considered to be the “bible” for the greenhouse industry. It’s loaded with detailed production information for annuals, perennials, cut flowers and other floriculture crops; plus in-depth chapters on greenhouses and growing technology.

Now in its 17th edition, it has grown so big that we divided it into two volumes. Volume 1, Greenhouse and Equipment, covers every aspect of the greenhouse business, including: structures, glazing, benches, curtain systems, irrigation, environmental control, mechanization, internal transport, pest control, and specialized equipment.

Volume 2 has two parts. Part 1 is all about Crop Production, and includes chapters on water, media and nutrition, temperature, light, growth regulators, pest control, propagation and postharvest care and handling.

Part 2 is an A-to-Z cultural guide to every popular annual, perennial and cut flower crop, from abutilon to zinnia.

The Ball RedBook has sold hundreds of thousand of copies around the world. Visit a greenhouse on any continent and chances are you can find a well-worn copy of the RedBook.

To order yours, click HERE or contact Melissa McVickar: e-mail mmcvickar@ballpublishing.com.

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