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Saturday, July 31, 2010 Vol. 74 No. 3


Also in this issue...

01 |GT in Brief
02 |SAF in the Lobby
03 |New Products
04 |Classifieds
05 |Request Product Info


06 |OFA 2010
07 |www.SpringTrials.com
08 |Acres Online
09 |Beytes on Twitter
10 |Digital Edition
11 |Digital Catalogs
12 |Intro To Mobile Tags
13 |Trade Show Calendar
14 |Research Database
15 |Article Archive
16 |Subscriptions
17 |Video Resources
18 |For Advertisers


Featured Companies

TERRA NOVA NURSERIES INC
UNDERHILL INTERNATIONAL CORPORATION
MID-STATES HORTICULTURAL EXPO
GRIMES HORTICULTURE
BALL PUBLISHING
AMERICAN TAKII INC
CHERRY CREEK SYSTEMS
SB MACHINERIE
CO-EX CORPORATION
INT'L MASTER PRODUCTS
>> See All

  www.SpringTrials.com
 
PLACES TO EAT|PLACES TO STAY|EUROPEAN PACK TRIALS|FLOWER TRIALS|WEEKEND GETAWAYS












Here's your chance to see all the highlights from the comfort of your computer - FREE!

Choose from the three 50-minute GrowerTalks' online Spring Trial Tours hosted by GrowerTalks/Green Profit editors Chris Beytes and Ellen Wells below.




What's New from Seed?

Trials started with seed, and seed varieties are still an important component of every grower and retailer's variety offering. Part 1 of our three-part series will give you a general overview of the trials, and then cover the highlights in new seed introductions—entirely new series as well as important stand-alone intros, from ageratum to zinnia.

See the archived seminar HERE.   






The Vegetative Highlights



Part II of our Spring Trial Tour will highlight some of the important vegetative (from cutting) introductions. We'll cover the big categories like calibrachoa and verbena, component plants, and even perennials and woodies where appropriate.

See the archived seminar HERE.









Cool Marketing Ideas


The final installment of our tour will focus on sales and marketing ideas. We'll cover brands, marketing programs, POP, containers, interesting ideas, compelling displays ... Anything that will help you sell more stuff. And we'll cover anything else we couldn't squeeze into the first two presentations!

See the archived seminar HERE.







Get all the highlights from the Bobbleheads' trip to the 2010 California Spring Trials!

Daily Video Coverage:  CLICK HERE.

In Depth Commentary (Choose by specific day and trials stop):
- Day 1: Golden State Bulb, Pacific Plug & Liner (Agrexco Companies), Syngenta Flowers
- Day 2: Danziger 'Dan' Flower Farm, Oro Farms, Speedling (ABZ-Seeds, Greenex, Schoneveld, MasterTag, PSI, Thompson & Morgan), American Takii
- Day 3: Dümmen, Greenheart Farms, Floranova, PlantHaven, Westhoff, Hort Couture
- Day 4: Northern Innovators, John Henry, GGG, Skagit, Jiffy, Fides, Ball Horticultural
- Day 5: GroLink, GreenFuse, Plug Connection, Suntory
- Day 6: Proven Winners, Ecke Ranch

Sign up now to become a fan of our Spring Trials Facebook page! Get the latest scoop and post your own comments.

The name may have changed—and some of the trial sites—but the game remains the same: new varieties, new marketing ideas, new people to meet! This year, the Spring Trials will be held from Saturday, April 10 to Friday, April 16, 2010. (Some trials may remain open until April 17. Please check below for specific dates or call the contact person listed to confirm.)


We've provided a complete listing below of each trial site, including a direct link to make your appointment—because you will need to make sure you're on the guest list. (Some sites require an appointment to get in the greenhouse door.) The sites are grouped by sections (in case you only have time to visit one area of California) and each location is indicated on the map with a corresponding letter. See you there!

And for those of you who really like to plan ahead, next year's trials are set for April 9-16, 2011.


Northern Trials
A: Goldsmith/Syngenta Flowers
April 10-16 (closed at 2 p.m. on April 16)
2280 Hecker Pass Road
Gilroy, CA 95020
Contact: Keysha Weintz
Email: spring.trials@syngenta.com
Tel: 408-847-7333


B: Headstart Nursery
April 10-16: 8 a.m.-5 p.m.
4860 Monterey Road
Gilroy, CA 95020

Danziger 'Dan' Flower Farm
Contact: Sharon Israel
Email: Sharon@danziger.co.il
Tel: 408-842-3030

Oro Farms
Contact: Dana Fernandez
Email: dana@orofarms.com
Tel: 408-842-3030


C: Pacific Plug & Liner
Includes the Agrexco companies: Cohen, Hishtil, Jaldety and Schwartz Nursery
750 Casserly Road
Watsonville, CA 95076
Contact: Eva Moreno
Email: packtrials@ppandl.com
Tel: 831-722-5396


D: Speedling, Inc.
April 10-15: 8 a.m.-5 p.m.
April 16: 8 a.m.-Noon

2640 San Juan Highway
San Juan Bautista, CA 95045
Contact: Kathy Enders
Email: kenders@speedling.com
Tel: 630-391-2832

ABZ Seeds
Contact: Adri Gillisen
Email: info@abz-strawberry.nl
Tel: (31) 622-740-196

Greenex USA, Inc.
Contact: Torben Pedersen
Email: torben@greenex.com
Tel: 831-623-7800

View 2010 Spring Trials - Northern in a larger map
Hem Genetics
Contact: Rudy Westenberg
Email: r.westenberg@hemgenetics.com
Tel: 831-623-7800

MasterTag
Contact: Dori Leutzinger
Email: dleutzinger@mastertag.com
Tel: 231-894-1774

Plant Source International, Inc.
Contact: Alan Zaeske
Email: azaeske@sbcglobal.net
Tel: 831-623-7800

Schoneveld Twello B.V.
Contact: Carin Parie
Email: sales@schoneveld.nl
Tel: 831-623-7800

Thompson & Morgan
Contact: Andrew Spencer
Email: aspencer@thompson-morgan.com
Tel: 831-623-7800


E: Golden State Bulb Growers
April 10-16
1260 Highway 1
Moss Landing, CA 95039
Contact: Sandra Cortez
Email: scortez@goldenstatebulb.com
Tel: 831-728-0500


F: American Takii
April 10-16
301 Natividad Road
Salinas, CA 93906
Contact: Julia Paul
Email: jpaul@takii.com
Tel: 831-443-4901




Central Trials
A: Dümmen USA, Inc.
(at Edna Valley Vineyard)
April 11-15: 8 a.m.-5 p.m.
2585 Biddle Ranch Road
San Luis Obispo, CA 93401
Contact: Diane Surette
Email: d.surette@dummenusa.com
Tel: 630-212-1276


B: Greenheart Farms
April 11-15
902 Zenon Way
Arroyo Grande, CA 93420
Contact: Traci DeVor
Email: traci@greenheartfarms.com
Tel: 805-481-2234 ext. 462


C: Floranova
April 10-17
222 North A Street
Lompoc, CA 93436
Contact: Gwyn Mickelson
Email: gmickelson@floranova.com
Tel: 805-737-1962


D: Imagination Canyon Greenhouse
Includes Florist de Kwakel, GGG-International, Jiffy Products, The John Henry Company, Northern Innovators, Inc. and Skagit Gardens, Inc.
April 10-16: 8 a.m.-5 p.m.
1200 Via Regina
Santa Barbara, CA
Contact: Leia Jackson
Email: SBST@innovativeblooms.com
Tel: 877-533-8855


E: Island View Nursery
Includes HIP Labels, PlantHaven, Inc. and Westflowers
April 10-17
3376 Foothill Road
Carpinteria, CA 93013
Contact: Denise Frey
Email: denise.frey@planthaven.com
Tel: 805-684-1296

Hort Couture
Contact: Jim Monroe
Email: jim@hortcoutureplants.com
Tel: 866-955-HORT


View 2010 Spring Trials - Central in a larger map
F: Ball Horticultural Company
Includes Ball FloraPlant, Ball Ornamentals, Kieft Pro Seeds, PanAmerican Seed and Selecta First Class
April 10-16
April 11: Closed until 2 p.m.

335 South Briggs Road
Santa Paula, CA 93060
Contact: Mary Long
Email: mlong@panamseed.com
Tel: 630-588-3187


G: Fides North America
15245 Telegraph Road
Santa Paula, CA 93060
Contact: Beatrice Pool
Email: b.pool@fidesnorthamerica.com
Tel: 805-525-7125

H: GroLink Plant Company, Inc.
April 10-16
4107 West Gonzales Road
Oxnard, CA 93036
Contact: Paul Gaydos
Email: paul@grolink.com
Tel: 800-451-6319

Knox Nursery
Contact: Roger Dutcher
Email: rdutcher@knoxnursery.com
Tel: 800-441-5669

Green Fuse Botanicals
April 10-17
Contact: Lorena Castro-Craven
Email: lcc@green-fuse.com
Tel: 310-458-3580




Southern Trials
A: Proven Winners
April 10-16
EuroAmerican Propagators
32149 Aquaduct Road
Bonsall, CA 92003
Contact: Kerry Meyer
Email: kerry@provenwinners.com
Tel: 573-477-9420


B: Plug Connection
Includes Suntory Flowers
April 9-17
2627 Ramona Drive
Vista, CA 92084
Contact: Lisa Finnegan
Email: lisa@plugconnection.com
Tel: 760-631-0992


C: Ecke Ranch
441 Saxony Road
Encinitas, CA 92024
Contact: Snow Maestas
Email: smaestas@eckeranch.com
Tel: 760-753-1134

View 2010 Spring Trials - Southern in a larger map
   


GrowerTalks/Green Profit Spring Trials Schedule
Six days (eight counting flying days), 18 stops, and at least 45 displaying companies/divisions ... “What could possibly go wrong?”


Friday, April 9
Fly from Chicago O’Hare to San Jose (closer and generally cheaper than San Francisco).

Lodging - Gilroy (two nights)
Dinner - Central Texan barbecue in Castroville. Our only chance to eat here, so we aren’t going to miss it!

Saturday, April 10   
8:30 am    Golden State Bulb Company
10:30 am    Pacific Plug & Liner (Agrexco group of companies)
2 pm        Goldsmith/Syngenta

Sunday, April 11   
9 am        Danziger/Oro Farms
10:30 am    Speedling
2 pm        Takii

Drive South to the central trials area.

Lodging - Pismo Beach

Monday, April 12   
8 am        Dümmen USA
10:30 am    Greenheart
1 pm        Floranova
4 pm        Island View   

Lodging - Ventura (two nights)

Tuesday, April 13   
8:30 am    Imagination Canyon
11 am        Fides
1 pm        Ball

Dinner - we’ll play it by ear.

Wednesday, April 14       
8 am        GroLink
2 pm        Plug Connection
       
Lodging - Encinitas (two nights)

Thursday, April 15   
8 am        Proven Winners
2 pm        Ecke Ranch

Friday, April 16   
Fly home from San Diego or Orange County.




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