Intro|Home|Ball Publishing|Ball Bookshelf|Green Profit|Conferences
Tuesday, January 06, 2009 Vol. 72 No. 9

Also in this issue...

01 |GT in Brief
02 |SAF in the Lobby
03 |New Products
04 |Classifieds
05 |Request Product Info


06 |Acres Online
07 |Trade Show Calendar
08 |Article Archive
09 |Media Kit 2009
10 |Media Kit 2008
11 |Subscriptions
12 |Video Resources


Featured Companies

SEMINIS GARDEN
SYNGENTA
WADSWORTH CONTROL
HAWAIIAN SUNSHINE NURSERY INC
GRIMES HORTICULTURE
GOLDEN PACIFIC STRUCTURES
SMITHERS OASIS
FLORICULTURA B.V.
SYNGENTA FLOWERS INC.
DRAMM COMPANY
>> See All

  Media Kit 2008
Audience Profile
Download Media Kit PDF PLEASE NOTE THAT AD SIZE SPECIFICATIONS ON WEB AND PDF ARE PRIOR TO OUR REDESIGN (JULY 08). FOR THE MOST CURRENT INFORMATION PLEASE CALL YOUR ACCOUNT REPRESENTATIVE (Listed Below).

GrowerTalks serves the commercial greenhouse industry.  With a Total Qualified Circulation of  16,029 GrowerTalks effectively gets your message in front of the people who buy your products.  Additionally, GrowerTalks' new format with higher paper quality and a more trendy "business" look (launched July 08) augments the impression our advertising partners make with our audience.  

Growers of Floriculture Crops 13,615
Landscapers, Nurs, Garden Ctrs & Ret Florist 459
Instit/educ and govern/extension 285
Manufacturers, suppliers and distributors 343
Others allied to the field 1,327
Total Qualified Circulation 16,029

When combined the circulation, quality of editorial, and premium manner in which GrowerTalks' delivers information to the industry, forms the one best product with which to deliver your advertisment.

 

Above figures from the June 2008 BPA Statement. Log on and register at www.bpaww.com for the latest circulation statement.

*GrowerTalks now also reaches the garden center industry through shared subscribersh sister publication Green Profit. Many of these garden centers also grow their own product and purchase growing supplies and related products.  Reaching these potential customers is another way GrowerTalks delivers valuable informatoin to our readers and value to our advertisers as well. The new combined circulation figure is approximately 30,000.  Give one of our sales contacts a call to find out more.

 


 


2008 Editorial Overview

GrowerTalks Editorial Staff 

For over 70 years, GrowerTalks has been the leading information source to the ornamental horticulture industry. Our editors have hands-on, practical experience in commercial growing and it shows.  Traveling thousands of miles every year, our editors are plugged in to ornamental horticulture. No wonder thousands of growers, retailers and industry professionals turn to GrowerTalks every month to stay current. 



Chris Beytes, Editor & Publisher
cbeytes@ballpublishing.com
Chris not only has a degree in journalism, he’s also the ONLY editor in the floriculture industry who has owned and operated a commercial greenhouse. He has more than 25 years in the industry, 15 of that with GrowerTalks. Business owners and growers have learned that Chris understands the inner workings and challenges of their businesses and that he reports the facts with professional skill and objectivity. Chris is also a sought-after speaker on a wide range of industry topics.He's also the author of the widely-read e-mail Acres Online.



 
Jennifer Duffield White, Editor-at-Large
jwhite@ballpublishing.com
Jennifer comes from a long line of seedsmen, and she grew up with a greenhouse business in her front yard, where she learned the horticulture industry from the ground up. Jennifer has been with GrowerTalks for nine years, and as our editor-at-large, she works with the country’s top growers, experienced freelancers and respected academics to bring only the best, most pertinent editorial content to our readers. Jennifer's education is in environmental studies, which is why she's uniquely suited to write our bi-weekly sustainability e-mail, Green Talks.




Ellen C. Wells, Editor-at-Large
ewells@ballpublishing.com
Joined us in 2008 (but has freelanced for us since 2005)
We have to consider Ellen our in-house horticulturist, as she’s the only one with a master’s degree in horticulture, from Cornell University, no less! But writing is her real talent and calling, and so she applies her knowledge of green industry with her love of storytelling into the perfect retail communications package with sister publication Green Profit. A city girl, Ellen lives in downtown Boston where she can vigorously root for her beloved Red Sox. It’s also a convenient location for her to cover the active northeastern horticulture industry. That’s why her weekly news and commentary e-mail. BuZZ!, will often include references to both.



GrowerTalks’ Columns – A Step Above the Rest

Seeds by Kerry Herndon
Lively, insightful commentary from the real-world experiences of this world traveler, consumer, student and cutting-edge business owner.

The Friel World by John Friel
A quirky, slightly sideways look at the world of perennials, marketing and gardening.

Growing Ideas by Allen Hammer
Tools growers need to be more profitable in the long term.

Growers Talk Production by Joe Moore, Mark Berner, Roger McGaughey and Ryan Hall
Four growers share their real-world greenhouse experiences and solutions each month.

Growers Talk Business by Gerry Raker, Bill Swanekamp, Abe Van Wingerden and Gary Mangum
Four progressive businessmen reveal their own thought-provoking, proven business strategies.

ANLA: Bob's View by Bob Dolibois
ANLA's Executive Director delivers smart, snappy commentary on how the big issues (immigration, the environment, imports) influence growers.

Under Glass Tips and new information to keep structures and equipment running at peak performance.

SAF in the Lobby No one connects growers to pertinent politics in Washington like GrowerTalks and the Society of American Florists.

Under an Acre A regular profile of smaller growers and retailers highlights varieties, facilities and marketing practices that work for the small grower.

Acres & Acres by Chris Beytes
Chris’ unique perspective on all things growing leaves everyone with food for thought.

In Brief Hard news, trends and ideas – quickies to keep growers informed.

Culture Notes 6 pages of the latest cultural information on the hottest crops

Pest Management in English and Spanish Industry experts share tips and tricks on managing specific greenhouse pest and disease problems

Innovations Cool new products. Launch yours with us!
Send your new product releases to Adriana Heikkila at aheikkila@ballpublishing.com

2008 Editorial Calendar

Issue Bonus Distribution Advertising Ideas
January – Winter Trade Show Issue
Feature: 12th Annual Up & Coming Growers
Feature: Why are Tropicals So Trendy?
Culture Notes: Calibrachoa & Osteospermum
Pest Management/Manejo de Plagas
TPIE
Gulf States Hort Expo
MANTS
Mid-States
CENTS
Foliage
Tropical Plants (finished and young plants)
February
Feature: 10 Design Principles for Mixed Containers
Feature: Status Report: Biodegradable Pots
Culture Notes: Herbs & Trailing Petunias
Pest Management/Manejo de Plagas
Bonus Distribution
ANLA Management Clinic
SAF Pest Management Conference
Late Spring & Summer Crops
Plugs
Potting Media
Fertilizer
Pesticides
Growth Regulators
Containers
Flats
Tags
Shipping Carts

March – The Greenhouse Issue
Feature: Facilities: Start Fresh or Retrofit?
Feature: Squeezing Extra Years from Your Equipment
Culture Notes: Bedding Plant Vegetables
Pest Management/Manejo de Plagas

  Greenhouse Structures
Shade Structures
Glazing
Shade Systems/Fabric
Transplanters
Seeders
Pot/Flat Fillers
Irrigation Equipment
Environmental Control Computers
April – Pest Management Issue
Feature: The Latest Pest Control Tools
Feature: Benefiting from Organic IPM Methods
Culture Notes: Coleus & PGRs
Pest Management/Manejo de Plagas
  Pest Control Chemicals
Biological Controls
Application Equipment/Sprayers
Plant Growth Regulators
May – Young Grower Award Issue
Feature: 4th Annual Young Grower Award Essays
Feature: Perennials: Still a Growing Category?
Culture Notes: Euphorbia & Lantana
Pest Management/Manejo de Plagas
  Perennial Young Plants
Computers/Technology
June – Structures & Equipment Issue
Feature: So You Want a New Greenhouse?
Feature: Buying Equipment Based on Production Numbers
Culture Notes: Poinsettias
Pest Management/Manejo de Plagas
Southeast Greenhouse Conference
OFA Short Course
Shade Systems/Fabric
Seeders
Transplanters
Pot/Flat Fillers
Greenhouse Structures
Shade Structures
Glazing
Environmental Control Computers
Irrigation Equipment
July – OFA Short Course Issue
Feature: The Big Trends from Pack Trials - Part I
Feature: USDA Survey: Is Floriculture Still Growing? 
Culture Notes: Fall Crops
Pest Management/Manejo de Plagas
OFA Short Course Seed
Plugs
Cuttings/Young Plants
POP Materials
August – Pack Trials Issue
Feature: California Pack Trials Part II 
Culture Notes: Lilies
Pest Management/Manejo de Plagas
SNA
FarWest
Seed
Plugs
Cuttings/Young Plants
Plug Trays
Growing Media
Plug Growing Supplies/Equipment
September – Plug & Propagation Issue
Feature: GrowerTalks’ Young Grower Award Winner!
Feature: OFA Short Course Review
Culture Notes: Media & Young Plants
Pest Management/Manejo de Plagas
FNATS
Garden Market Expo
Canadian Greenhouse Conference
GrowerTalks Plug & Propagation Conference
Seeders
Flat Fillers
Plug Growing Equipment
Seed
Cuttings Young Plants
Media and Other Inputs
October – Bedding Plants in the Field
Feature: What Performed in the Summer Field Trials?
Feature: Getting Ready for Winter
Culture Notes: Bracteantha & Bulbs
Pest Management/Manejo de Plagas
  Environmental Controls
Heating Equipment
Energy Curtains
Greenhouse Glazing
Spring Bulbs
November – Distribution & Logistics Issue
Feature: 7th Annual Shipping Cart Survey
Feature: 7 Keys to More Efficient Shipping
Culture Notes: Cuphea & New Guineas
Pest Management/Manejo de Plagas
Michigan Greenhouse Growers Conference Shipping Carts
Computer Systems
Spring Growing Supplies
Poinsettia Paint/Dye
December – Wage & Benefit Issue
Feature: 13th Annual Wage and Benefit Survey
Feature: How Much Should you Pay your Grower?
Feature: Tips, Tricks and Tours from GrowerTalks’ Plug & Propagation Conference
Culture Notes: pH/EC & Verbena
Pest Management/Manejo de Plagas

Trade Show Calendar
Sponsorships available:  $700

pH Meters/EC Meters
Irrigation Equipment
Spring Planting Supplies

 

 


 
Marketing and Advertising Opportunities


Integrated Marketing Solutions

GrowerTalks offers you the most comprehensive array of products to reach new and existing customers.
Effectively communicate with the industry through combining your print advertising with GrowerTalks' other creative products.


Targeted, Creative Print Solutions
Premium Advertising Placement Options
Under an Acre – perfect for targeting smaller growers and retail growers
Culture Notes – ideal for seed and vegetative breeders and anyone targeting production staffs
Growers Talk Business – fantastic for business solution providers and anyone targeting the larger-thinking growers
Growers Talk Production – perfect for suppliers focusing on all aspects of greenhouse production
Under Glass – great for structures and automation equipment suppliers
Seeds – terrific for anyone wanting to be associated with edgy intelligence
Perennial Cynic – well read commentary for forward-thinking suppliers
Growing Ideas by Allen Hammer – from academia to corporate horticulture, this long time GrowerTalks columnist provides excellent positioning for forward-thinking suppliers

Pest Management Column Sponsorship
$4,000 per issue
This 4 page insert (in one issue of GrowerTalks) includes
2 full page, 4 color advertisements from sponsor
2 “Pest Management” editorial pages written by industry experts for GrowerTalks in both English and Spanish
Company logo on each editorial page
100 additional copies provided to company for additional promotional opportunities

GrowerTalks/NCSU Guides 
September – Insecticide and Fungicide                                                                                        
October – Plant Growth Regulator                                                                                                  
$3,000 per full page, 4 color advertisement                                                                                                                                                                                             
12 month shelf life                                                                           
Frequently referenced by growers
Mailed with the September and/or October issues of GrowerTalks
                      Company logo on each page of guide
                      Full Page, 4 color advertisement
                     50 guides provided to partner for additional promotional opportunities

Inserts
We can make you pop off the page! Call us for creative insert ideas to draw additional attention to your company and products!


Web Solutions


Acres Online e-newsletter
$550 per month (4 sends)
Circulation: over 10,500 each send
Deliverables: over 99%
Limited to 8 sponsors per month

Acres of BuZZ e-newsletter
$600 per event (6-8 sends)
Circulation: over 14,000 each send
Deliverables: over 99%
Limited to 8 sponsors per event 

Sponsored Surveys
$250 per survey
We ask our e-subscribers questions, and they respond! Boldly display your company to our readers as they answer our survey questions. Company logo appears in the survey box with our question and we’ll provide results!

GrowerTalks Banner Ads
$300 per month
Unique visitors per month: approximately 23,000
Specifications: 120x240 or 468x60 pixels, RGB JPEG/GIF, file size not to exceed 30k

Electronic Reprint Rights
$150 per printed page
Post an applicable article to your business from GrowerTalks on your Web site!


Conference Opportunities

2008 GrowerTalks’ Plug and Propagation Conference featuring Pest Management
As with past events, we will focus on providing growers important information on all aspects of plugs and propagation. Additionally, the 2008 Conference produced by GrowerTalks magazine in cooperation with OFA features 2 all day tracks over 2 days focusing specifically on critical pest management issues.

Platinum Sponsorship
$5,000
9x10 booth space
Full page, 4 color advertisement in the conference brochure
Seminar sponsorship of applicable seminar for your business
Reception sponsorship
Tour Sponsorship
Logo on promotional material

Gold Sponsorship
$4,000
9x10 booth space
Full page, 4 color advertisement in the conference brochure
Seminar sponsorship of applicable seminar for you business
Reception sponsorship
Logo on promotional material

Silver Sponsorship
$3,000
9x10 booth space
Full page, 4 color advertisement in the conference brochure
Seminar sponsorship of applicable seminar for you business
Logo on promotional material

Bronze Sponsorship

$2,000
9x10 booth space
½ Page, 4 color advertisement in the conference brochure
Logo on promotional material

Booth Sponsor
$1000
9x10 booth space
Logo on promotional material

Custom sponsorships are always available. We’ll work with you to customize a program to meet your specific marketing objectives at the 2008 conference.


Perpetual Partnerships



Young Grower Award
Every year, GrowerTalks recognizes the burgeoning talent in North America’s greenhouses. Partner with GrowerTalks to make sure your company stays top of mind with these future leaders. Promotion on award and partnering companies starts in October and runs through September of the following year. For specific details on this unique partnership, please contact your account manager.

Direct Mail List Rentals
$150 per 1000 names
Select your specific audience from our list of subscribers. We’ll provide you the names and addresses and you send them your custom tailored message.

Short on time? Tired of waiting until the last minute to make your marketing decisions?
We’ll put together a custom package for you, integrating all facets of a comprehensive marketing program.


Sales Contacts

Paul Black
Sales and Marketing Manager
North America, West
630-588-3301
pblack@ballpublishing.com

Luke Nicholas
Account Manager
North America, East
630-588-3433
lnicholas@ballpublishing.com

Adriana Heikkila
Sales and Trade Show Coordinator
630-588-3106
aheikkila@ballpublishing.com 





© Copyright 2001 - 2009 Ball publishing  — About Us  |  Contact Us  |  Privacy Policy  |  Terms and Conditions