When combined the circulation, quality of editorial, and premium manner in which GrowerTalks' delivers information to the industry, forms the one best product with which to deliver your advertisment.

Above figures from the June 2008 BPA Statement. Log on and register at www.bpaww.com for the latest circulation statement.

*GrowerTalks now also reaches the garden center industry through shared subscribersh sister publication Green Profit. Many of these garden centers also grow their own product and purchase growing supplies and related products.  Reaching these potential customers is another way GrowerTalks delivers valuable informatoin to our readers and value to our advertisers as well. The new combined circulation figure is approximately 30,000.  Give one of our sales contacts a call to find out more.

2008 Editorial Overview

GrowerTalks Editorial Staff 

For over 70 years, GrowerTalks has been the leading information source to the ornamental horticulture industry. Our editors have hands-on, practical experience in commercial growing and it shows.  Traveling thousands of miles every year, our editors are plugged in to ornamental horticulture. No wonder thousands of growers, retailers and industry professionals turn to GrowerTalks every month to stay current. 

Chris Beytes, Editor & Publisher
cbeytes@ballpublishing.com
Chris not only has a degree in journalism, he’s also the ONLY editor in the floriculture industry who has owned and operated a commercial greenhouse. He has more than 25 years in the industry, 15 of that with GrowerTalks. Business owners and growers have learned that Chris understands the inner workings and challenges of their businesses and that he reports the facts with professional skill and objectivity. Chris is also a sought-after speaker on a wide range of industry topics.He's also the author of the widely-read e-mail Acres Online.

 
Jennifer Duffield White, Editor-at-Large
jwhite@ballpublishing.com
Jennifer comes from a long line of seedsmen, and she grew up with a greenhouse business in her front yard, where she learned the horticulture industry from the ground up. Jennifer has been with GrowerTalks for nine years, and as our editor-at-large, she works with the country’s top growers, experienced freelancers and respected academics to bring only the best, most pertinent editorial content to our readers. Jennifer's education is in environmental studies, which is why she's uniquely suited to write our bi-weekly sustainability e-mail, Green Talks.




Ellen C. Wells, Editor-at-Large
ewells@ballpublishing.com
Joined us in 2008 (but has freelanced for us since 2005)
We have to consider Ellen our in-house horticulturist, as she’s the only one with a master’s degree in horticulture, from Cornell University, no less! But writing is her real talent and calling, and so she applies her knowledge of green industry with her love of storytelling into the perfect retail communications package with sister publication Green Profit. A city girl, Ellen lives in downtown Boston where she can vigorously root for her beloved Red Sox. It’s also a convenient location for her to cover the active northeastern horticulture industry. That’s why her weekly news and commentary e-mail. BuZZ!, will often include references to both.



GrowerTalks’ Columns – A Step Above the Rest

Seeds by Kerry Herndon
Lively, insightful commentary from the real-world experiences of this world traveler, consumer, student and cutting-edge business owner.

The Friel World by John Friel
A quirky, slightly sideways look at the world of perennials, marketing and gardening.

Growing Ideas by Allen Hammer
Tools growers need to be more profitable in the long term.

Growers Talk Production by Joe Moore, Mark Berner, Roger McGaughey and Ryan Hall
Four growers share their real-world greenhouse experiences and solutions each month.

Growers Talk Business by Gerry Raker, Bill Swanekamp, Abe Van Wingerden and Gary Mangum
Four progressive businessmen reveal their own thought-provoking, proven business strategies.

ANLA: Bob's View by Bob Dolibois
ANLA's Executive Director delivers smart, snappy commentary on how the big issues (immigration, the environment, imports) influence growers.

Under Glass Tips and new information to keep structures and equipment running at peak performance.

SAF in the Lobby No one connects growers to pertinent politics in Washington like GrowerTalks and the Society of American Florists.

Under an Acre A regular profile of smaller growers and retailers highlights varieties, facilities and marketing practices that work for the small grower.

Acres & Acres by Chris Beytes
Chris’ unique perspective on all things growing leaves everyone with food for thought.

In Brief Hard news, trends and ideas – quickies to keep growers informed.

Culture Notes 6 pages of the latest cultural information on the hottest crops

Pest Management in English and Spanish Industry experts share tips and tricks on managing specific greenhouse pest and disease problems

Innovations Cool new products. Launch yours with us!
Send your new product releases to Adriana Heikkila at aheikkila@ballpublishing.com

2008 Editorial Calendar

 
Marketing and Advertising Opportunities

Integrated Marketing Solutions

Perpetual Partnerships



Young Grower Award