On The Move

Jennifer Zurko

HOFFMAN NURSERY is marking their 30-year anniversary by updating two important aspects of the nursery’s identity—the company logo and website. They wanted a fresh look that conveys their improved operations, increased growth and commitment to the future.

The new logo and redesigned website at hoffmannursery.com are sleek and focused. The website provides more content than before, in an easy-to-navigate format. A mobile version allows growers and those in the field to reference the information easily, anytime—such as the plant search, plant profiles and current availability. Throughout the site, quick links let users request a catalog, sign up for the nursery’s mailing list or contact the sales team. GT