Griffin & Sporticulture Announce Exclusive Distribution Agreement

Jennifer Zurko

Griffin Greenhouse Supplies and Sporticulture have announced a partnership through which Griffin will serve as the exclusive distribution partner for Sporticulture grower products, including NFL-licensed containers, labeling and point-of-purchase (POP) materials.

Sporticulture made its industry debut earlier this year at Cultivate’15, where the organization received the Fresh Ideas Award, recognizing the year’s best new product. Through the agreement, Sporticulture and Griffin will share distribution responsibilities, serving the grower and retailer segments.

“We’re thrilled to bring the power of sports marketing to horticulture,” said Cort Smith, managing partner for Sporticulture. “Our partnership with Griffin puts NFL- and major college-licensed products within reach for growers and retailers of every size, nationwide.”

“The Sporticulture concept was designed by growers, for growers,” explained Craig Hyslip, chief operating officer for Griffin. “They’ve built a user-friendly program and we believe in its potential to drive sales and profits for our customers.”

The two companies are kicking off the 2016 season with an early-order discount (EOD) program on Sporticulture NFL-licensed containers. The EOD runs through March 1, 2016. For more information, contact Sporticulture at www.sporticulture.com or your Griffin sales representative at www.griffins.com. GT