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Saturday, July 31, 2010 Vol. 74 No. 3


Also in this issue...

01 |Front Lines
02 |Product Profile
03 |Classifieds
04 |Request Product Info


05 |BuZZ!
06 |Facebook© - Buzz Cuts
07 |Wells on Twitter
08 |Digital Edition
09 |Intro To Mobile Tags
10 |Digital Catalogs
11 |Trade Show Calendar
12 |Article Archive
13 |Media Kit 2010
14 |Subscriptions


Featured Companies

MERIT COMPANY
ALPINE CORPORATION
SPRING MEADOW NURSERY INC.
DANIELS PLANT FOOD
HORTICA
AMERICA IN BLOOM (AIB)
CARRUTH STUDIO
PINTA INTERNATIONAL LLC
GREENEX A/S
KIEFT-PRO-SEEDS
>> See All

July 2010 Issue

Features
Money-Making Must-Haves | Ellen C. Wells
Try these popular hardgoods to reel in customers—and their wallets!

Online Tool Time | Lelah Cole
Six tools for a better website and web marketing strategy.



Consumer Buzz
How Are Consumers Using Twitter? | Meghan Boyer
Twitter is among the latest crazes in social media, and numerous figures have jumped on the bandwagon, not to mention many companies and brands.

New Ways to Give Back | Meghan Boyer
This spring, Panera Bread introduced a restaurant experiment in St. Louis that allows customers to pay any amount they choose for their meals, and the proceeds go to charity.



Columns
Thinking Spring | Ellen C. Wells
I write this just hours after spring has officially ended.

Customer Service: It’s Not About the Food (Nor the Plants) | Judy Sharpton
A look at what consumers perceive as customer service could focus our attention.




Profit Planet

To protect ourselves and to keep our team focused on company-directed goals, we need a framework that educates those employees who don’t have the common sense we would expect.
The Friel World

Every time I fuel my car, or my chain saw … I put those pelicans at risk.
Kerry On

It is quite easy to say, “We have great customer service,” but quite difficult to execute on the statement.

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