Also in this issue...
(Vol. 75 No. 12)
Listen to Your X | Amanda Thomsen
I’m as Gen X as they come … and I rock the garden.
Managing Change | Ellen C. Wells
Whether it’s a broken heart or a broken pipe, managing change is how you make it from one day to the next.
Staff Incentives: Selling as a Competitive Sport | Judy Sharpton
In this retail environment, you need your entire team scoring sales goals daily.
Customer Repellent | Meghan Boyer
Some marketing tactics work very well at attracting shoppers, while others actually act as a repellent, according to a report from Pitney Bowes Inc., a provider of software, hardware and services.
Going Out to Eat | Meghan Boyer
Retailers and restaurants alike thrive on consumers’ disposable income, and both feel the pinch when consumers have less to spend on shopping and eating out.
Great For You | Meghan Boyer
Sometimes consumers need a little help selecting healthy food items. Walmart unveiled its Great For You icon in February to alert shoppers which food is healthier for them.
How Millennials Shop | Meghan Boyer
Millennials, those currently in their mid-teens to mid-30s, will have more spending power than any other generation by 2017, according to a study by Bazaarvoice and the Center for Generational Kinetics and Kelton Research.
Just Pin It | Meghan Boyer
The latest social-media craze to make a splash among consumers is Pinterest, an online “pinboard.”
Let Them Eat Organic! | Meghan Boyer
Organic food sales hit a record high in 2011, with 41.8% of consumers stating they purchase organics, according to the TABS Group, a research and consulting firm.
Perception Gap | Meghan Boyer
Do you know what your social-media followers want? Maybe not.
Pizza Price Wars | Meghan Boyer
Pizza restaurants have performed well throughout the difficult economic conditions by focusing more on value to draw in hungry consumers, according to a report from Mintel, a market intelligence firm.
Style with Substance | Meghan Boyer
Consumers would increase the amount of eco-apparel they purchase—if only they could find more of it, according to research from the Ryan Partnership Chicago and Mambo Sprouts Marketing.
Tax Time Savings | Meghan Boyer
While consumers may have been excited to spend any unexpected tax refunds from Uncle Sam in the past, more Americans are planning to save their refunds this year, according to a survey by the National Retail Federation.
The Company Behind the Brand | Meghan Boyer
A product brand is important to consumers’ purchasing decisions, but so is the company behind the brand.
Wrapped Too Much | Meghan Boyer
How are your products packaged? Most Americans believe consumer products are over-packaged, and about one-quarter will look elsewhere.
Plan for Success | Meghan Boyer
Labor is a major portion of any retailer’s business costs, but there are ways to ensure you’re getting the most for your money.
Can You Afford the Opportunity Cost? | Bill McCurry
Recognize the talent of your bench players.
Cheap Tricks: Ripe for the Picking | Ellen C. Wells
Harvest a crop of display and sign ideas at Strawberry Blossom Home & Garden Center in Wayne, New Jersey.
Constructive Credit | Tyler Matteson
Few business owners relish borrowing money solely for the thrill of signing a promissory note. But if the credit appropriately suits both the borrower and lender, borrowed money can help you operate your business more
successfully and strategically.
Hitting Send for Higher Sales | Katie Elzer-Peters
Unlock an easy path to increased sales with email marketing.
How to Infect People | Scott Ginsberg
Nine ways in which to transmit inspiration, enthusiasm and
empowerment to your people.
AGA Announces 2012 Contestants | Ellen C. Wells
North America’s only flower-popularity contest—the American Garden Award—is back again for its fourth year.
AHS Announces Winners of Gardeners, Book Awards | Ellen C. Wells
The American Horticultural Society (AHS) has announced the recipients of the Society’s 2012 Great American Gardeners Awards.
Aquascape Foundation Installs Rainwater Harvesting in Uganda | Ellen C. Wells
A team of Aquascape Foundation volunteers installed a 20,000 gal. rainwater harvesting system at the International Needs Network School in Kiyindi, Uganda, in January.
Burpee Announces 2012 “I Can Grow” Winners | Ellen C. Wells
Proof that the school and community vegetable gardening movement is catching on across the country, Burpee Home Gardens saw a hug spike in applications for its “I Can Grow” Youth Garden Awards.
Espoma Company Receives Environmental Stewardship Award | Ellen C. Wells
The New Jersey Department of Environmental Protection has awarded The Espoma Company of Millville, New Jersey, with a certificate of Environmental Stewardship for its use of renewable energy.
Master Nursery News | Ellen C. Wells
In February, Bill Jameson left his position as president and CEO of Master Nursery Garden Centers, a national cooperative of approximately 650 independent garden centers.
O.W. Lee Announces Two New Quick-Ship Programs | Ellen C. Wells
O.W. Lee, a manufacturer of high-end outdoor furniture, fire pits and accessories located in Ontario, California, will be offering two new quick-ship programs, allowing faster access to inventory for retailers and designers in all regions.
Summers Joins Garden Center Group | Ellen C. Wells
Danny Summers has assumed the role of community manager for The Garden Center Group, a business development firm for garden centers and suppliers.
Adele | Kerry Herndon
The hard work is figuring out a communication and inclusion strategy to bring this willing next generation into the garden.
Product Profiles | Adriana Heikkila
Abbott-Ipco Inc.; Amazing Flameless Candle; Anthony Tesselaar USA Inc.; Ball FloraPlant; Creative Sales Company; Ewe Poo Compost; Flowerwood Nursery; Four Star Greenhouse Inc.; HGTV HOME Plant Collection; Lebanon Seaboard Corporation; National Hardware Show; Pacific Plug & Liner; Petro-Canada Lubricants; Premier Pottery Products; Siding-Swab LLC; Silver Vase Orchids & Bromeliads; Slug Shield; Soil Reef; Southern Living Plant Collection; Spring Meadow Nursery Inc.; Suntory Flowers Ltd.; The Gardener’s Hollow Leg; Terra Nova Nurseries Inc.; You Smell LLC
Another Door to Close | Bill McCurry
Here’s a back door you didn’t know you had. Close it today!
The Friel World
Wit, Wisdom and Whoa, Not So Fast | John Friel
The bumper sticker says, “If it’s too loud, you’re too old.” Well, check your clientele’s demographics.
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