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Featured Companies
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(Vol. 75 No. 12)
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Columns
Listen to Your X | Amanda Thomsen
I’m as Gen X as they come … and I rock the garden.
Columns
Managing Change | Ellen C. Wells
Whether it’s a broken heart or a broken pipe, managing change is how you make it from one day to the next.
Columns
Staff Incentives: Selling as a Competitive Sport | Judy Sharpton
In this retail environment, you need your entire team scoring sales goals daily.
Consumer Buzz
Customer Repellent | Meghan Boyer
Some marketing tactics work very well at attracting shoppers, while others actually act as a repellent, according to a report from Pitney Bowes Inc., a provider of software, hardware and services.
Consumer Buzz
Going Out to Eat | Meghan Boyer
Retailers and restaurants alike thrive on consumers’ disposable income, and both feel the pinch when consumers have less to spend on shopping and eating out.
Consumer Buzz
Great For You | Meghan Boyer
Sometimes consumers need a little help selecting healthy food items. Walmart unveiled its Great For You icon in February to alert shoppers which food is healthier for them.
Consumer Buzz
How Millennials Shop | Meghan Boyer
Millennials, those currently in their mid-teens to mid-30s, will have more spending power than any other generation by 2017, according to a study by Bazaarvoice and the Center for Generational Kinetics and Kelton Research.
Consumer Buzz
Just Pin It | Meghan Boyer
The latest social-media craze to make a splash among consumers is Pinterest, an online “pinboard.”
Consumer Buzz
Let Them Eat Organic! | Meghan Boyer
Organic food sales hit a record high in 2011, with 41.8% of consumers stating they purchase organics, according to the TABS Group, a research and consulting firm.
Consumer Buzz
Perception Gap | Meghan Boyer
Do you know what your social-media followers want? Maybe not.
Consumer Buzz
Pizza Price Wars | Meghan Boyer
Pizza restaurants have performed well throughout the difficult economic conditions by focusing more on value to draw in hungry consumers, according to a report from Mintel, a market intelligence firm.
Consumer Buzz
Style with Substance | Meghan Boyer
Consumers would increase the amount of eco-apparel they purchase—if only they could find more of it, according to research from the Ryan Partnership Chicago and Mambo Sprouts Marketing.
Consumer Buzz
Tax Time Savings | Meghan Boyer
While consumers may have been excited to spend any unexpected tax refunds from Uncle Sam in the past, more Americans are planning to save their refunds this year, according to a survey by the National Retail Federation.
Consumer Buzz
The Company Behind the Brand | Meghan Boyer
A product brand is important to consumers’ purchasing decisions, but so is the company behind the brand.
Consumer Buzz
Wrapped Too Much | Meghan Boyer
How are your products packaged? Most Americans believe consumer products are over-packaged, and about one-quarter will look elsewhere.
Cover Story
Plan for Success | Meghan Boyer
Labor is a major portion of any retailer’s business costs, but there are ways to ensure you’re getting the most for your money.
Features
Can You Afford the Opportunity Cost? | Bill McCurry
Recognize the talent of your bench players.
Features
Cheap Tricks: Ripe for the Picking | Ellen C. Wells
Harvest a crop of display and sign ideas at Strawberry Blossom Home & Garden Center in Wayne, New Jersey.
Features
Constructive Credit | Tyler Matteson
Few business owners relish borrowing money solely for the thrill of signing a promissory note. But if the credit appropriately suits both the borrower and lender, borrowed money can help you operate your business more
successfully and strategically.
Features
Hitting Send for Higher Sales | Katie Elzer-Peters
Unlock an easy path to increased sales with email marketing.
Features
How to Infect People | Scott Ginsberg
Nine ways in which to transmit inspiration, enthusiasm and
empowerment to your people.
Front Lines
AGA Announces 2012 Contestants | Ellen C. Wells
North America’s only flower-popularity contest—the American Garden Award—is back again for its fourth year.
Front Lines
AHS Announces Winners of Gardeners, Book Awards | Ellen C. Wells
The American Horticultural Society (AHS) has announced the recipients of the Society’s 2012 Great American Gardeners Awards.
Front Lines
Aquascape Foundation Installs Rainwater Harvesting in Uganda | Ellen C. Wells
A team of Aquascape Foundation volunteers installed a 20,000 gal. rainwater harvesting system at the International Needs Network School in Kiyindi, Uganda, in January.
Front Lines
Burpee Announces 2012 “I Can Grow” Winners | Ellen C. Wells
Proof that the school and community vegetable gardening movement is catching on across the country, Burpee Home Gardens saw a hug spike in applications for its “I Can Grow” Youth Garden Awards.
Front Lines
Espoma Company Receives Environmental Stewardship Award | Ellen C. Wells
The New Jersey Department of Environmental Protection has awarded The Espoma Company of Millville, New Jersey, with a certificate of Environmental Stewardship for its use of renewable energy.
Front Lines
Master Nursery News | Ellen C. Wells
In February, Bill Jameson left his position as president and CEO of Master Nursery Garden Centers, a national cooperative of approximately 650 independent garden centers.
Front Lines
O.W. Lee Announces Two New Quick-Ship Programs | Ellen C. Wells
O.W. Lee, a manufacturer of high-end outdoor furniture, fire pits and accessories located in Ontario, California, will be offering two new quick-ship programs, allowing faster access to inventory for retailers and designers in all regions.
Front Lines
Summers Joins Garden Center Group | Ellen C. Wells
Danny Summers has assumed the role of community manager for The Garden Center Group, a business development firm for garden centers and suppliers.
Kerry On
Adele | Kerry Herndon
The hard work is figuring out a communication and inclusion strategy to bring this willing next generation into the garden.
Product Profile
Product Profiles | Adriana Heikkila
Abbott-Ipco Inc.; Amazing Flameless Candle; Anthony Tesselaar USA Inc.; Ball FloraPlant; Creative Sales Company; Ewe Poo Compost; Flowerwood Nursery; Four Star Greenhouse Inc.; HGTV HOME Plant Collection; Lebanon Seaboard Corporation; National Hardware Show; Pacific Plug & Liner; Petro-Canada Lubricants; Premier Pottery Products; Siding-Swab LLC; Silver Vase Orchids & Bromeliads; Slug Shield; Soil Reef; Southern Living Plant Collection; Spring Meadow Nursery Inc.; Suntory Flowers Ltd.; The Gardener’s Hollow Leg; Terra Nova Nurseries Inc.; You Smell LLC
Profit Planet
Another Door to Close | Bill McCurry
Here’s a back door you didn’t know you had. Close it today!
The Friel World
Wit, Wisdom and Whoa, Not So Fast | John Friel
The bumper sticker says, “If it’s too loud, you’re too old.” Well, check your clientele’s demographics.
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