Millennials Find Fashion on Amazon

Ann-Marie Vazzano

When you look at the stats, it’s not surprising so many department stores are closing. According to the Condé Nast and Goldman Sachs 2017 Love List Brand Affinity Index, 35% of Millennial and Gen Z women and 42% of Millennial and Gen Z men shop for clothing online. Amazon ranked No. 1 on the 2017 Love List’s Most Loved Brand survey and is the top site for apparel purchases among males surveyed. GP