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Monday, June 26, 2017 Vol. 81 No. 2


Also in this issue...

01 |Digital Edition
02 |Front Lines
03 |The Goods
04 |The Goods Submissions


05 |Classifieds
06 |Request Product Info
07 |Article Archive
08 |BuZZ!
09 |Facebook© - Buzz Cuts
10 |Wells on Twitter
11 |Store Layout
12 |Digital Catalogs
13 |Trade Show Calendar
14 |Hard Goods Distributors
15 |Media Kit 2017
16 |Subscriptions


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>> See All Consumer Buzz Consumer Buzz
Buying on Impulse
| Ann-Marie Vazzano
  
>> Published Date: 3/29/2017
 
Most consumers (72%) made an impulse buy during the 2016 holiday shopping season, according to a survey from CreditCards.com. Of those impulse purchases, 45% were for the purchasers themselves, while 24% were for children and 17% were for spouses or significant others. Two-thirds of these purchases cost less than $100. Most of these impulse buys (about 70%) took place in-store rather than online. Here’s a look at some other interesting findings:
  • 83% of Millennials admitted to making an impulse buy, the highest of all the generations.
  • Women made impulse buys for children twice as much as men did.
  • Men made impulse purchases for their spouses/significant others three times more than women did.
  • 8% of Republicans made an impulse purchase of $1,000 or more, compared to 2% of Democrats. GP 



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