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Monday, June 26, 2017 Vol. 81 No. 2


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01 |Digital Edition
02 |Front Lines
03 |The Goods
04 |The Goods Submissions


05 |Classifieds
06 |Request Product Info
07 |Article Archive
08 |BuZZ!
09 |Facebook© - Buzz Cuts
10 |Wells on Twitter
11 |Store Layout
12 |Digital Catalogs
13 |Trade Show Calendar
14 |Hard Goods Distributors
15 |Media Kit 2017
16 |Subscriptions


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>> See All Consumer Buzz Consumer Buzz
The Value of Data
| Ann-Marie Vazzano
  
>> Published Date: 3/29/2017
 
Consumers are putting price tags on their personal information—and specific ones, at that. According to Aimia’s Loyalty Lens study, 41% of consumers think their data is highly valuable, up from 31% in 2014. Here’s a look at how Americans value their personal data:
$52 for online data such as browsing and purchase history
$33 for contact information such as address, email and phone number

The study also found 56% of consumers have taken steps to prevent brands from tracking them online, despite the fact that 71% think their preferred brands do a good job using their data to improve the online shopping experience. More than three-quarters (77%) of consumers, however, would like to have more control over what data companies have. GP



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