How Big Is Amazon?

Ann-Marie Vazzano

Huge, according to a recent survey from Power Reviews. Seven in 10 shoppers (71%) make at least one purchase from Amazon each month, and approximately 15% of consumers make four or more monthly Amazon purchases. So what’s the appeal?

Variety of products: 79%
Free shipping; 64%
Better deals: 60%
Mobile experience: 29% GP

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