Things Are Looking Up

Ann-Marie Vazzano

Seven in 10 consumers think their financial situations will improve over the next six months, according to a survey from IRI Consumer Connect, and they say they’re willing to pay more for higher-quality products. Here’s a look at the financial optimism broken down by income level:

• 24% are consumers who earn $35,000 or less
• 24% earn $35,000 to $54,000
• 25% earn $55,000 to $99,000
• 21% earn $100,000 or more

This optimism doesn’t mean shoppers aren’t looking for bargains, though. Among those pessimistic about their finances, 77% will try lower-priced brands to save money, and 64% plan to visit multiple retailers to find the best deals. GP