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Thursday, June 29, 2017 Vol. 81 No. 2


Also in this issue...

01 |Digital Edition
02 |Front Lines
03 |The Goods
04 |The Goods Submissions


05 |Classifieds
06 |Request Product Info
07 |Article Archive
08 |BuZZ!
09 |Facebook© - Buzz Cuts
10 |Wells on Twitter
11 |Store Layout
12 |Digital Catalogs
13 |Trade Show Calendar
14 |Hard Goods Distributors
15 |Media Kit 2017
16 |Subscriptions


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>> See All Consumer Buzz Consumer Buzz
Will Consumers Embrace Misfits?
| Ann-Marie Vazzano
  
>> Published Date: 2/28/2017
 
Grocery chain Hy-Vee is banking on customers embracing “ugly” produce. The company recently launched its Misfits program, in which imperfect fruits and veggies are marketed as delicious, lower-cost options that help reduce food waste. These ugly fruits and vegetables are sold at an average of 30% less than more attractive produce. Hy-Vee’s program comes just as the U.S. Department of Agriculture announced plans to cut food waste in half by 2030. GP



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