Home|Green Profit|GrowerTalks|Ball Publishing|Ball Bookshelf
Tuesday, August 22, 2017 Vol. 81 No. 4


Also in this issue...

01 |Digital Edition
02 |Front Lines
03 |The Goods
04 |The Goods Submissions


05 |Classifieds
06 |Request Product Info
07 |Article Archive
08 |BuZZ!
09 |Facebook© - Buzz Cuts
10 |Wells on Twitter
11 |Store Layout
12 |Digital Catalogs
13 |Trade Show Calendar
14 |Hard Goods Distributors
15 |Media Kit 2017
16 |Subscriptions


Featured Companies

GRIFFIN
ARGUS CONTROL SYSTEMS LTD.
COLLIER METAL SPECIALTIES INC
SAKATA
DRAMM CORPORATION
LFS INC.
LUDVIG SVENSSON
BALL PUBLISHING
DEWITT COMPANY
STUDIO M
>> See All

>> See All Consumer Buzz Consumer Buzz
Will Consumers Embrace Misfits?
| Ann-Marie Vazzano
  
>> Published Date: 2/28/2017
 
Grocery chain Hy-Vee is banking on customers embracing “ugly” produce. The company recently launched its Misfits program, in which imperfect fruits and veggies are marketed as delicious, lower-cost options that help reduce food waste. These ugly fruits and vegetables are sold at an average of 30% less than more attractive produce. Hy-Vee’s program comes just as the U.S. Department of Agriculture announced plans to cut food waste in half by 2030. GP



© Copyright 2001 - 2017 Ball Horticultural Company  — About Us | Contact Us | Privacy Policy | Terms & Conditions