Christina Salwitz Joins The Garden Center Group

Jennifer Polanz

Award-winning author and Green Profit contributor Christina Salwitz has been added to The Garden Center Group’s lineup of service providers as the Visual Merchandising Coach.

Christina’s experience includes time at fashion retailer Nordstrom, where she was recognized for her fresh, intuitive sales policies and marketing strategies. She’s spent 25 years working as a merchandiser, buyer and manager at independent garden centers, as well as excelling as a garden communicator through blogs, photography and her own book. Since 2008 she has been a consultant to homeowners on their garden challenges. She also is a recognized name in container design and her work has appeared at various times in 2016 in Green Profit’s container series.

“Visual merchandising is a very important element that can make a dramatic impact on profit when creativity is aligned with sales objectives,” notes Danny Summers, managing director for The Garden Center Group. “Christina has the right balance of creativity and sales management skills, and store teams will certainly benefit from her unique talent.” GP