Sid Raisch to Head Up Bower & Branch

Ellen C. Wells

We all know, love and respect garden center consultant Sid Raisch. He’s transformed not only our businesses, but also how we think about and view garden retail. Sid knows his stuff and his stuff is our stuff.

Bower & Branch, Trees for Life, a group of 52 independent garden centers in the northeast and Midwest, are lucky to have Sid on board as president and CEO as the group pledges to grow their e-commerce brand and network by another 50 to 100 retailers.

The company is multi-channel, making the tree-buying experience seamless, whether it’s in-store or online. More than 67,000 customers shopped at bowerandbranch.com last year, increasing online sales 300%.

The growth is phenomenal for a category that can be flat for some stores, and managing that growth with leadership and clear direction is exactly what Sid has been brought on to do.

No worries, folks. Sid will still be a consulting service provider to The Garden Center Group and will continue working with some clients, i.e. we still get his expertise! GP