Endless Goes Digital

Jennifer Polanz

The folks behind Endless Summer Hydrangeas are hoping to reach out to enthusiastic consumers with a text message program that will provide care tips and maintenance reminders. The digital launch coincides with the recent addition of BloomStruck, the newest hydrangea in the collection that produces intense purple or deep pink blooms throughout summer and into autumn.

“Our new text message program provides timely reminders that will maximize the performance of Endless Summer Hydrangeas, while also reiterating how easy it is to care for these plants,” says Endless Summer spokesman Ryan McEnaney. Endless Summer consumers who opt in will receive text messages with tips, such as when to begin fertilizing their hydrangeas, best practices for watering and how to prepare them for the winter months. Reminders will be sent at relevant times and tailored to different regions and their respective weather patterns.

“Hydrangeas are one of the most popular plants for people throughout the United States,” Ryan said. “And while you can basically put them out in the garden or a container and expect them to bloom with little or no effort, a few tweaks can produce even better results. Now those simple tips, which focus on the four most common hydrangea growing faux pas, are just a text away.”

Those four “faux pas” are wilting/watering, pruning, fertilizing and winter maintenance. GP