Terra Nova Releases Garden Decorating Guide

Jennifer Polanz

For the first time, Terra Nova Nurseries is releasing a Garden Decorating Guide designed to educate brokers, growers, retailers and landscapers about available Terra Nova varieties. The concept of the guide’s wheel-shaped design was based upon a creative new approach to color-blocking in which plant varieties are displayed by color.

“A key goal of the guide is to present Terra Nova Nurseries’ genetics in an innovative format that easily demonstrates and describes each variety’s profile, habit, traits, zone range, exposure and other resourceful information,” says Nathan Lamkey, director of sales and marketing. “In a clear sense, gardening is decorating; we believe the guide will help nurture this concept.”

The guide was inspired by the Pantone Matching System color guide. The Garden Decorating Guide provides the plant information unified with color trend forecasting and insights for the landscape. Each variety is featured on a dedicated 9-in. by 2.5-in. sturdy card printed on heavy paper stock. The guide features photos, companion plants and ordering information as well.

The debut of the guide is expected to become an annual tool for assisting companies in their purchasing, growing and selling decisions. Find out more at www.terranovanurseries.com. GP