Espoma’s New Look

Jennifer Polanz

This spring, a redesigned website at www.espoma.com greeted customers looking for information on Espoma products and plant care advice. The site has been optimized for mobile, with traffic coming from mobile devices approaching 50%. Visitors can find product information, growing tips, a community to discuss with other gardeners and a Find a Retailer search function.

“We have something for everyone, from the novice to the master gardener,” says Jeremy Brunner, vice president of Espoma. “Our new site is a community where everyone feels comfortable sharing their plant successes, as well as empowered to ask questions and offer advice.”

Speaking of Espoma, the company is expanding into the stables with a new line of animal-friendly products under its Espoma Naturals brand. The flagship product, Sani-Care animal bedding, is chemical-free and biodegradable. Composed of beech, birch and maple wood, Sani-Care is designed to last eight times longer than regular animal bedding. It also can be used as a non-toxic, safe and ultra-absorbent poultry litter for small and backyard flocks. GP