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The Search for Value
| Meghan Boyer
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>> Published Date: 5/21/2012
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It’s a different landscape for cost-conscious consumers who now arm themselves with coupons and tactics to reduce their total bill at the register. The search for value has changed the way many consumers approach shopping, according to a study by MarketTools, a provider of software and market research. While this research is focused on consumer habits at the grocery store, it’s not difficult to imagine some of the tactics they’ve learned in the food aisles can apply to other retail sectors, as well.
Looking at the grocery industry, 63% of shoppers have changed their habits to stretch their budgets. They buy items with coupons (80%), buy store brands instead of name brands (62%), use store loyalty cards that offer discounts (62%), buy sale items (58%), and buy more large-sized products (43%). GP
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