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Featured Companies
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… But Retailers Not Seeing Results
| Meghan Boyer
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>> Published Date: 4/25/2012
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 Although mobile shopping is a hot topic, not all retailers are seeing its popularity reflected in their sales. A majority of retailers, 63%, that responded to a recent survey noted only 2% or less of their sales are generated from a mobile device. Direct Response Forum, a not-for-profit educational organization, conducted the study.
With regard to mobile commerce, retailers report 17% of mobile shoppers are new customers and 17% also indicate their mobile customers are existing shoppers who now purchase via a mobile device. The findings are somewhat limited, as 54% of respondents are unable to determine this sort of information regarding mobile customers.
“It’s important to realize that mobile commerce is in its infancy,” says Chantal Gaspie, DRF executive chair. “Mobile commerce will be important, but the volume is just not there yet to deploy resources away from other important initiatives.” GP
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