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Featured Companies
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The Deal with Daily Deals
| Meghan Boyer
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>> Published Date: 4/25/2012
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Though there is discussion among retailers about the true impact of daily deal sites such as Groupon (whether they ultimately help or harm a business), research from customer experience analytics firm ForeSee finds participating in the deals actually increases business awareness, purchases and repeat purchases.
Of daily deal purchasers, 55% were new or infrequent customers of the business. Twelve percent had never heard of the business prior to purchasing the deal. The frontrunner among daily deal sites is Groupon, with 52% of survey respondents using the site. Thirty percent use LivingSocial. However, 40% of respondents do not subscribe to any daily deal service.
“Businesses that use these sites effectively are growing their customer base and customers are getting a deal, which results in a win for everyone,” says Larry Freed, president and CEO of ForeSee. “The challenge is for businesses to use this tool in smart ways and to work with daily deal sites who can deliver a good experience to users and merchants alike.” GP
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