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Joe Lamp’l to Give Short Course Keynote
| Ellen C. Wells
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>> Published Date: 4/25/2012
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 How to find and influence today’s consumer will be the focus of the keynote presentation that TV personality Joe Lamp’l will give during this summer’s OFA Short Course, to be held July 14-17. Joe will present, “Can You Hear Me Now? Voices from Beyond the Greenhouse,” on Sunday, July 15 at 8 a.m.
Known as joe gardener, Joe will share strategies to reach today’s consumers and what to say and how to say it when you do reach through. He’ll take a look at the products and services we sell, and offer a consumer perspective that challenges product relevance, marketing messages, and addresses if we are even using the right vehicles.
Lamp’l helps homeowners succeed with a wide variety of home garden projects. You can see and hear Joe on “Fresh from the Garden” on DIY Network, “GardenSMART” on PBS, and his latest series, “Growing a Greener World,” also on national public television. Joe also shares his know-how on NBC’s “TODAY SHOW,” ABC’s “Good Morning America,” and more. GP
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