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Featured Companies
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Who Is the Mayor of Your Store?
| Meghan Boyer
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>> Published Date: 6/15/2010
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Some of a garden center’s most loyal customers are the ones they see most frequently browsing the shelves. They’re the ones that may stop in regularly to check out new merchandise or get growing advice from sales associates. One of them might even be the Foursquare “mayor” of the garden center. Foursquare is a location-based social-networking service that allows users to “check in” at locations using their mobile devices.
Users earn points and “badges” for checking in at certain locations or for frequency. A user can become “mayor” of a venue if he or she has checked into the location more than anyone else on separate days. A mayor reigns until another user checks in more often and takes the title.
Starbucks and Foursquare recently launched a partnership where Starbucks gave mayors of its locations a discount. Mayors received $1 off a frappuccino drink through June 28. Competing location-sharing services and other retailers also are exploring giving specials and discounts to their most-frequent visitors.
Who visits your garden center more frequently, and how can you reward them? Partnering with Foursquare isn’t the only way to determine frequent visitors to a retail location. Typically, a retailer’s point-of-sale system can gather data on purchases and shoppers. Garden centers can use their POS data to determine who their most frequent purchasers are and reward them with an extra discount or incentive. GP
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