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Tuesday, June 18, 2013 Vol. 77 No. 2


Also in this issue...

01 |Front Lines
02 |Product Profiles
03 |Product Profiles Submissions
04 |Classifieds

05 |Request Product Info
06 |Article Archive
07 |BuZZ!
08 |Facebook© - Buzz Cuts
09 |Wells on Twitter
10 |Store Layout
11 |Digital Edition
12 |Digital Catalogs
13 |Trade Show Calendar
14 |Media Kit 2013
15 |Subscriptions

Featured Companies

INDEPENDENT GARDEN CENTER SHOW
FALL CREEK FARM & NURSERY INC
AROUND THE HOME
OHIO MULCH SUPPLY INC
SUNTORY FLOWERS LTD
ROMA DIRECT MARKETING
OFA
COSTA FARMS LLC
HOME & GARDEN SHOWPLACE
DUMMEN USA
>> See All

Columns
Courageous Customer Service | Bill McCurry
Today’s customer has a totally different perspective on “service” than their parents did.

Peat Moss & Cracker Jack | John Friel
As winter wanes, as garden centers, gardeners and outfielders gear up for the coming campaign, everybody’s undefeated.

Perfect Pricing | Tiger Palafox
For years we followed the rule of doubling the cost … Now we look at pricing as a way to increase our margin.

Plant Something! | Cheryl Goar
A trip to Nashville, Tennessee, to participate in the inaugural Next Level Conference and to Portland, Oregon, to work with retailers assured me that ANA and our industry partners are on the right track with the Plant Something campaign.

Seasonal Summer Sales | Judy Sharpton
The summer season is really a different selling season that wants different products.

We’re In This Together | Ellen C. Wells
He created a sense of “We’re in this together” where a nameless purchase was about to happen.

You Bet Your Garden | Kerry Herndon
It goes beyond problem solving to education that prevents the problem from happening. Knowledge is power.




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