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Wednesday, June 19, 2013 Vol. 77 No. 2


Also in this issue...

01 |Front Lines
02 |Product Profiles
03 |Product Profiles Submissions
04 |Classifieds

05 |Request Product Info
06 |Article Archive
07 |BuZZ!
08 |Facebook© - Buzz Cuts
09 |Wells on Twitter
10 |Store Layout
11 |Digital Edition
12 |Digital Catalogs
13 |Trade Show Calendar
14 |Media Kit 2013
15 |Subscriptions

Featured Companies

WALTERS GARDENS
SKAGIT GARDENS
GEORGETOWN HOME AND GARDEN
MARK FELDSTEIN & ASSOCIATES INC
OFA
SYNGENTA FLOWERS INC.
TIERRA-DERCO INTERNATIONAL
OREGON ASSOCIATION OF NURSERIES
DUMMEN USA
DEFORCHE CONSTRUCT N.V.
>> See All

June 2013 Issue

Features
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Why Eliminating From Your Product Assortment Matters | Sid Raisch
Sometimes it’s not what you sell, but what you choose NOT to sell that matters.

Cheap Tricks: Tricks from Spring Trials | Ellen C. Wells
There’s more to see at Spring Trials than new varieties and old friends. There are some pretty cool displays and ideas that retailers can take home and make their own. Here are a few the Bobbleheads spotted along the way.


Consumer Buzz
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Social Media ROI | Ann-Marie Vazzano
If you haven’t seen a return on investment from your social media activity, you’re not alone.

Consumers Want to be Greener | Ann-Marie Vazzano
Eight in 10 consumers between the ages of 35 and 55 have a positive association with the term “green” and want to be known for living a green life.


Columns
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Seasonal Summer Sales | Judy Sharpton
The summer season is really a different selling season that wants different products.

Perfect Pricing | Tiger Palafox
For years we followed the rule of doubling the cost … Now we look at pricing as a way to increase our margin.




WEB EXCLUSIVE

Combinations: 15 Hot Picks For Spring |Jennifer Polanz
In an issue full of containers, we had to give you something to put in all those pots. Here are some great choices for wowing customers this spring.




Who will be this year's Red Fox/Young Retailer winner? |Jennifer Zurko
Join us at OFA Short Course to see who will win this year's Red Fox/Young Retailer Award!





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