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Tuesday, March 09, 2010 Vol. 73 No. 11


Also in this issue...

01 |Front Lines
02 |Product Profile
03 |Classifieds
04 |Request Product Info


05 |BuZZ!
06 |Facebook© - Buzz Cuts
07 |Wells on Twitter
08 |Digital Edition
09 |Digital Catalogs
10 |Trade Show Calendar
11 |Article Archive
12 |Media Kit 2010
13 |Subscriptions
14 |Young Retailer Award


Featured Companies

THE HIAWATHA CORPORATION
REED EXHIBITIONS
ANTHONY TESSELAAR USA INC
ART OF THE GARDEN
ZELENKA NURSERY LLC
PLANTS NOUVEAU
JUST FOR PLANTS
BALL PUBLISHING
ASB GREENWORLD
SOUTHERN LIVING PLANT COLLECTION
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March 2010 Issue

Features
Winning Strategies: Add-Ons Can Add Up | Judy Sharpton
Part 4 of our six-part series on store development strategies examines how adjacencies fill customer needs—AND fill your coffers.

CHEAP TRICKS: What Will You Do With Turquoise This Spring? | Ellen C. Wells
The horticulture industry can handle pretty much any Color of the Year Pantone throws at us.



Consumer Buzz
Social Networking, Blogging Trumps Other Online Media | Meghan Boyer
Social media continues to enjoy growth in the business world, as many professionals are familiar with it and use it in their marketing strategies, according to a survey by the University of Massachusetts Dartmouth.

Catering to Chocoholics | Meghan Boyer
While the economy has caused many consumers to limit purchases and deny themselves luxury items, there is one product that has defied the recessed market—chocolate.



Columns
Make the Store (Not the Staff) Work Harder | Judy Sharpton
At the same time, the recession that hit retail so hard has created a larger pool of job seekers with a retail background. These folks may not know a heuchera from a hoedown, but they know the term “clear inventory.”

Keep the Green Ball Rolling | Ellen C. Wells
Wouldn’t it be fitting as a part of the green industry to provide the knowledge, the choices and the solutions she needs to undertake that green endeavor—and before that blue or orange store across town steps in and fulfills her needs in your place?




Profit Planet

I’m not convinced Facebook (or Twitter) is a good use of resources for every garden center. There, I said it.
The Friel World

Trade shows, with or without seminars, are always educational. At the Garden Writers luncheon, I learned about an odd, encouraging new development begging for a subtitle from yesteryear: A chicken in every pot.
Kerry On

How much do we invest in new training and knowledge to become better at what we do?

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