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Thursday, August 17, 2017 Vol. 81 No. 4

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01 |Digital Edition
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05 |Classifieds
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13 |Trade Show Calendar
14 |Hard Goods Distributors
15 |Media Kit 2017
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Cover Story
The Coming Colors
| Chris Beytes
>> Published Date: 2/27/2014
If you don’t believe horticulture can capitalize on fashion trends, you’re living in a generic world of random products with little theme, rhyme or reason. And so are your customers, who come to you for style ideas for their gardens and leave without a clue about what’s hot and what’s not.

U.S. trade shows do little to help. Spend a day at one looking at, say, pot exhibitors, and you’ll see every color and texture known to man. If you want it, they have it—but how do you know what you should want, or what your customers will want?

You’ll have no such problem at IPM Essen. Within one hour of walking the two main floral and décor halls, you’ll know beyond a shadow of a doubt that gray is THE neutral, with taupe close behind; that chartreuse, purple, pink, raspberry and aquamarine are THE colors to pair with them (with orange making inroads); that natural materials still rock; that glass and polished metal lend sparkle; and that black and white remains a classic.

You’ll know that because these colors and textures dominate the stands of every floral and garden product vendor exhibiting at IPM.

If you still don’t believe these are the IN colors, textures and products, take a look at the top home décor retailers store windows and websites (think Crate & Barrel and Pottery Barn)—you’ll see the same features in many of their new products and displays.

Black & White

Black and white will never go out of style. And it pairs well with succulents, as shown in this display by Dutch wholesaler Waterdrinker.

Certainly, you could find every color of the rainbow at IPM, but five colors dominated: green (both chartreuse and the darker, mossier reseda), raspberry, pink, purple and aquamarine blue. Orange showed some popularity, while yellow, hot during our last visit to IPM a few years ago, was much less common.

Visible soil and roots has long been a European trend that is still catching on here (as evidenced by its popularity at the recent TPIE show in Florida). Sleek and modern has been in, but lately we’ve seen more old-style glass, such as these milk jugs (?) from the Eden Collection by Noviflora Holland.

Like glass, another timeless material that lends sparkle to a display. Most often it was textured to provide additional interest. The bromeliads are in Bromelia Specialties’ “Urban Industry” pots.

Gray & Taupe
From pale to “inky zinc” as we’ve heard it described, gray was the foundation of so many of the displays at IPM, both in the products themselves and in the shelving. “Gray is the new black,” one exhibitor said. Equally popular is taupe—gray with a bit of brown added.

We’re seeing fewer smooth pots and more interesting textures, both freeform and geometric, such as these tiny orchids spotted in the Danish Hall, and this new design by Scheurich (in trendy purple, of course).

Natural materials
Wood, bark, branches, vines, woven reeds, burlap, cork … all pair beautifully with gray and the dominant colors or provide contrast to sleek, smooth metal and glass. Baza used burlap to package its new “Hanging Gardens,” to which you can add a wooden wall hanger to display four gardens. GP

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